Black Friday 2016 saw an increased interest in online shopping, breaking last year's record with a 21.6% growth. Read More...
View articleThe way we ask for information is changing. The way we optimise must change too. Read More...
View articleTen steps to help advertisers, agencies, ad platforms and publishers get on top of mobile ad fraud, with tips from the experts and guidelines to follo...
View articleEarly mobile video ads were ugly, glitchy and impractical. They were slow-to-load, pushing 3G network technology to the max. Read More...
View articleWhat’s behind a successful data-driven marketing strategy? Read More...
View articleUS Advertisers are spending US $2.6 billion on mobile ads each month, $0.4 billion in the UK, they understandably want to know that their ads are seen...
View articleInstagram is determined to introduce as many new features as possible in 2016 and that's why it has launched Live video on Stories, as well as ephemer...
View articleAre you planning to create a digital guide for your customers? Or a downloadable checklist or a whitepaper? Here are just a few actionable tips for ma...
View articleAudience targeting can be challenging in social media, especially when brands make quick assumptions about their target users. How can you avoid gener...
View articlePaulo Cunha is an entrepreneur and ad tech expert with a 14 year mixed background of Computing, Web Marketing and Advertising technologies. Read More...
View articleSometimes underestimated, the form that appears at the end of the customer's online journey can offer remarkable insight on customer behaviour. Get it...
View articlePublishers are rushing head on into header bidding - the popular new technique sweeping ad tech by storm. Read More...
View articleMove over humans. When it comes time to promote their products and services, more and more brands are turning to social media influencers who have fur...
View articleBlack Friday can be a great commercial opportunity for brands and email marketing can be an integral part of your marketing strategy. What's the best ...
View articleBlack Friday and Cyber Monday are right around the corner, but the world's biggest online shopping event, Singles' Day, occurred last Friday, November...
View articleNext Friday 18th November will bring together digitally-savvy brands from across the worlds of publishing, advertising, artificial intelligence and sp...
View articleInstagram makes Stories more efficient with the addition of mentions, links, and Boomerang. Will these make them more appealing to marketers? Instagra...
View articleAlmost 93% of all online experiences begin with a search engine and 70% of the links that people click are organic.* Do you need more evidence that SE...
View articleElection 2016 is over and Republican presidential nominee Donald Trump claimed the presidency in a victory that most pollsters didn’t see coming...
View articleA trial of Google Home Services (GHS) ads on mobile is the clearest sign yet that Google intends to roll the GHS beta program out to the mobile platfo...
View articleLook, it’s November. There’s no getting around the fact that for the next 52 days you’re going to be pounded with Christmas stuff. This is your life n...
View articleHas 2016 been the year of the ad blocker? The numbers of worldwide users has soared driven by mobile uptake. Ad blocking is high on the agenda for bot...
View articleInstagram is expanding its shopping features, making ecommerce easier on its platform. How will brands benefit from it? Mobiles have already changed o...
View articleHaving a good lead generation strategy is crucial. But often it can feel like you’re re-treading the same ground over and over to diminishing returns ...
View articleYesterday, Twitter announced that it will be discontinuing the mobile app for Vine, the short-form video sharing service that it acquired in 2012. Use...
View articleFor better or worse, Google My Business (GMB) and Knowledge Graph (KG) are transforming mobile local search. It pays to watch the areas of innovation,...
View articleEmail usage is on the rise, shifting to mobile to create an “always on” email culture. How does email marketing change? The increased use ...
View articleWhile ad fraud has become part of every marketer’s vocabulary, attribution fraud—the practice of gaming outdated attribution models to justify self-se...
View article