You may think the line between who is an affiliate and who is a merchant is easily distinguishable, but a new breed of affiliates is blurring that dis...
View articleA new anti-spam database -- and continued disagreement over the definition of "permission" --could spell more messy fights with major players in onlin...
View articleUPDATE: DoubleClick's massive offline database offers an ASP product for tracking online and offline marketing effectiveness. Read More...
View articleIt's an arena fraught with peril -- and with so much possibility. What's keeping you from implementing killer email marketing programs? Read More...
View articleWhat surprises does the year ahead hold for Internet marketers? Gerry has some ideas. Read More...
View articleWhat's the buzz? Because it's a New Year, let's turn the tables. YOU tell US! Read More...
View articleWhat does loyalty mean to the bottom line? A lot. A whole lot. Read More...
View articleEven online shoppers put off their holiday shopping this year, according to Jupiter Media Metrix. While traffic should be headed down to allow for shi...
View articleThe instant messaging revolution is taking over people's desktops, and it should be top of mind for advertisers, too. Read More...
View articleThe EU's Parliament could direct member states to legislate 'opt-in.' Read More...
View articleSome marketers have made the Web an annoying and obtrusive place to shop. But the people who bring you pop-under ads are not solely to blame for their...
View articleThe Direct Marketing Association urges sites to launch privacy policies compliant with IE6's P3P implementation. Read More...
View articleA soft economy and an approaching holiday season have combined to trigger an increase in online ads for consumer credit services, a report from Jupite...
View articleThe majority of Canadian businesses now have a Web presence, but most of them are not using the Internet to its full marketing potential, according to...
View articleTough times provide the perfect opportunity for innovation, and companies that follow the right steps can take an expected stinker of a year and turn ...
View articleIn economic times like these, you should look to your existing customers for revenue. They already have a relationship with you. You spent money to fi...
View articleDigitas announces cuts; Asiacontent to focus on DoubleClick and MTV ventures; Experian settles with MAPS over Exactis suit. Read More...
View articleEmail can be a powerful marketing tool, but it’s up to the marketer to initiate and maintain relationships via email -- not the list broker, list aggr...
View articleE-government, which refers to the delivery of government information and services online through the Internet or other digital means, made good progre...
View articleToo often, some so-called "CRM guru" denounces hidebound, greedy, stupid corporate executives who refuse to realign their organizations' management re...
View articleU.S. consumers are more likely to revisit Web sites that are fast loading, customizable and more informative than those that offer rich media or conte...
View articleCiting a lack of promise in the future of online advertising, one of the industry's biggest players says it will focus altogether on cross-media marke...
View articleM-commerce remains a work in progress, especially in North America. But time may be running out if it ever wants to make a bang at all. Read More...
View articleOnline consumers looking to move their shopping and finances online have two choices: They can try to remember an increasing amount of user names, pas...
View articleIn the third of a three-part series, Stephen discusses in more detail the various customer design points that influence management practices and inves...
View articleThe problem's pretty simple: The average user on the Internet is not buying a product on his or her first visit -- and, in most cases, subsequent visi...
View articleEric's feeling a little frustrated about the state of wireless when it comes to advertising. The "best" idea he's heard on using the space for marketi...
View articleiTV will be a pervasive reality in a couple of years. But many issues need immediate and serious contemplation. Hopefully, lessons have been learned f...
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