More than 42 million Web surfers logged on to the Internet from the office in the past year, according to Nielsen//NetRatings, but the chances are inc...
View articleMore and more sites are collecting postal as well as email addresses, and more and more list owners are starting to rent out lists containing both. Th...
View articleAn Ipsos-Reid survey fielded in 16 countries found the security of credit card information in online purchases is a concern for a majority of consumer...
View articleAs online shoppers gain know-how, their behavior, responsiveness, and sensitivity to marketing is evolving and beginning to differ materially accordin...
View articleAccording to a new Jupiter study, marketers underestimate the value of online branding campaigns -- a fact that's due to the industry's lack of a good...
View articleTo this point, online banking customers have enjoyed using the Internet as an additional channel, but research by Datamonitor suggests that account ag...
View articleLooking at the Western European mobile advertising market, Frost & Sullivan sees lots of potential -- but only after major hurdles are surmounted. Rea...
View articleWireless advertising and marketing is still in the realm of hype largely because the technology is not developed and the brands are not embracing it. ...
View articleThe New York-based ad network will likely head to court in a California woman's lawsuit over information-collection practices. Read More...
View articleGiving ad buyers the metrics they want may mean looking elsewhere for key technology. Europe has some of it. Sites there can tell you things about the...
View articleSeeking to further demonstrate the effectiveness of onlineadvertising to partners, Juno is rolling out a tool called Brandmeter whichtracks traffic to...
View articleMorgan leaves Real Media; Microsoft "Takes Over" USATODAY.com; Cingular Picks Ant Farm Interactive Read More...
View articleWine and song may naturally go together, but Geerlings & Wade has to do a complicated song-and-dance routine to avoid being tripped up by state li...
View articleIf you're still nursing your dot-bomb hangover, you may not have noticed that the number of Internet users in the United States is still growing, and ...
View articleFTC staff finds the retailer likely made some deceptive statements on privacypractices at its Alexa unit, but recommends no action be taken. Read More...
View articleDespite its recent price hike, AOL is not likely to have to weather a storm. So is there no hope? Is the U.S. Web doomed to become an AOL lake? Well, ...
View articleDo you believe in the future of email marketing? If faith and intuition aren't enough, there's data out there for you to pore through. Either way, the...
View articleOnline purchasers are more likely to spend at Web sites offering personalization, according to survey by Cyber Dialogue, but research by Cahners In-St...
View articleWireless carriers are eager to recoup the money they've spent building wireless networks, and while m-commerce, mobile entertainment and location-base...
View articleMore and more media buyers are conducting email marketing campaigns along with online media campaigns. Tig starts this series by breaking out email ma...
View articleThe number of instant messaging users worldwide will reach 180 million by 2004, according to Gartner Group, but as IM evolves from a basic communicati...
View articleThe weapon of choice for Bush-era Web regulation is the Federal Trade Commission. But if we think consumer advocates are happy-happy, Dana says it's t...
View articleDon't tell online travel consumers that the economy is slowing. Consumers are going online to find the best travel prices, and according to Jupiter Me...
View articleIn today's economy, when someone claims to see a light at the end of the tunnel, we might be skeptical. But Dana doesn't think Jeff Bezos is hallucina...
View articleIf you're a U.S.-based email marketer who's ventured into U.K. territory, you know a lot more than a common language separates these countries. How to...
View articleOnline filing, tax software and visits to tax-related Web sites are all among the tools taxpayers use to make life a little easier leading up to April...
View articleThe privacy group is teaming with a commercial spam blocker to intensify monitoring of the licensees of its "trustmark" seal. Read More...
View articleThe Raleigh, N.C.-based firm says that while its new offering can't target ads to specific users, it's attracting traditional advertisers to the Web. ...
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