Pepsi Max 'Friend Finder' campaign appeals to festival-goers
How can brands appeal to millennials? Take a leaf out of Pepsi Max's book, and offer festival-goers a drone to find their lost friends.
How can brands appeal to millennials? Take a leaf out of Pepsi Max's book, and offer festival-goers a drone to find their lost friends.
https://www.youtube.com/watch?v=0bZ84OLzLmQ
How can brands appeal to millennials? Take a leaf out of Pepsi Max’s book, and offer festival-goers a drone to find their lost friends.
“More than a third of people have lost their friends at festivals, so Pepsi Max created THE FRIEND FINDER, a GPRS powered blimp that finds your friend’s location and guides you through the crowd to them”, Pepsi Max explained.
Put into action at London’s New Look Wireless Festival, this recent Pepsi Max video shows the festival-goers hilarious reactions to it.
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