The campaign is designed to demonstrate that anyone can be a good poker player. The interactive films, hosted on a dedicated hub, test users and enable them to understand their natural talents in a real game of poker.
PokerStars launched a series of interactive films for a new global campaign ‘Natural Born Poker Player’.
The campaign is designed to demonstrate that anyone can be a good poker player. The interactive films, hosted on a dedicated hub, test users and enable them to understand their natural talents in a real game of poker.
The interactive films by Djinn are all based on different genres. They include a chase movie, called Chase, which involves a free-run through a city; a period thriller, called The Poisoner, in which the user has to poison a foreign ambassador; and Khazi, a gross out comedy where the user has to target the best toilet position.
The online experience will run across Android, iOS devices and on desktops. Djinn has created over 120 minutes of content for the campaign, which will be marketed across 18 countries and in multiple languages.
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