The creative agency uses consumer behavior data, purchase data and other data to inform campaigns targeted to key audiences, yet with universal appeal...
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View articleSocial giant agrees to biennial privacy audits and explicit user consent for data sharing. Read More...
View articleThe FTC said that the company would be paying a record fine in the Safari cookies case. Read More...
View articleChief Privacy Officer Brendon Lynch reaffirmed the company's plans to automatically enable Do Not Track in the upcoming version of Internet Explorer. ...
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View articleData-driven targeting that's commonplace for political campaigns is rejected by voting-aged Americans, says an Annenberg study. Read More...
View articleFacebook agreed to pay $123.5M, much of it in organization grants. Read More...
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View articleAs the numbers continue to mount, and China continues growing its slice of the pie, retailers will have to start the process of figuring out how to su...
View articleEU said Microsoft should be allowed to implement DNT by default. Read More...
View articleKrux found data collection per page rose from 10 to 50 events year-over-year. Read More...
View articleFees and other requirements could deter political campaigns from embracing mobile text fundraising. Read More...
View articleHow effectively are you mining your onsite search behavior to improve your product mix and customer satisfaction? Read More...
View articleWebsite and advertising data is black and white, but we still need a little color to truly improve performance! Read More...
View articleFirms agreed to implement appropriate corrections. Read More...
View articleA retargeting campaign must account for consumers as people - and not just data points. Read More...
View articleBrands and publishers prepare for May 26 privacy directive deadline in U.K., as others wait. Read More...
View articleTwitter's new feature is reliant in part on tracking DNT would disable. Read More...
View articleThe EU Commission gives Google the chance to avoid fines and more stringent remedies. Read More...
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View articleSix tips for getting remarketing campaigns approved. Read More...
View articleTo change the perception of banner ads, many things must change - and the responsibility falls on more than just advertisers. Read More...
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