How to write a killer headline. Because you never get a second chance to make a good first impression. Read More...
View articleA close examination of the online behavior of auto shoppers by Forrester Research found that the $1 billion that automakers, dealers and independent a...
View articleA survey of retail IT and financial executives found that 34 percent do not have an enterprise business intelligence system, even though 72 percent of...
View articleOur age is cursed with complexity. We yearn for simplicity. Our language has been invaded by an unruly mob of new words and terms. There has never bee...
View articleIt’s been nearly a decade since spammers and their enemies began evolving competitively. As with the classic cheetah/gazelle model originally formulat...
View articleWhen CareerJournal’s campaign was emailed in text, HTML, and Flash, guess which version delivered the highest response? Read More...
View articleCan you be legally liable for providing poor search results? A recently filed lawsuit may settle that issue. Read More...
View articleChallenges are just the nature of the B2B email marketing beast, but you can definitely make some moves to improve your campaign results. Read More...
View articleMany e-marketers say their online advertising objective is branding. But different kinds of branding objectives dictate very different strategic and t...
View articleAn increasing number of U.S. households have moved to broadband Internet connections, but legitimate video-on-demand services won't be all the rage in...
View articleU.S. retail e-commerce sales for the fourth quarter of 2001 totaled $10.043 billion according to the Department of Commerce, up 13.1 percent from the ...
View articleCan a Web ad make you laugh or make you cry? Jeremy believes that technology has developed far enough that it's possible for Internet advertising to e...
View articleValentine’s Day brought with it a lesson: Coming on too strong is a lousy approach if you want to build a relationship. Read More...
View articleThink B2B brands are a bore? You don't know one of the best corporate sites on the Web is about ball bearings. Yes, you read that right: ball bearings...
View articleThe market for PDAs, unlike its larger cousin the PC market, wrapped up 2001 with a strong fourth quarter and good numbers for the year. Read More...
View articlePersonalization isn’t good enough -- you need to be personal, too. Jack explains the difference and how to combine the two without breaking your budge...
View articleAre hybrid buys merely the latest vogue in alphabet soup? Or are they a better deal for media buyers and publishers alike? Read More...
View articleAffiliates not making money? What we may have here is a failure to communicate. Read More...
View articleThe PC market is still on life support, and maybe it's because consumers are choosing to update existing systems rather than buying new ones. Read Mor...
View articleThink Web ads are intrusive? They are. Get over it -- and get your priorities straight. You'll begin to understand the medium and how to make better a...
View articleNearly 5.5 million British adults made online purchases over the Internet in the four weeks leading up to Christmas, a 12 percent increase from the 20...
View articleRather than preaching to the choir, use your home page to evangelize new visitors. Read More...
View articleNearly 95 million people worldwide visited online travel sites in January 2002, according to comScore, making it a record month for traffic to the tra...
View articleViable email addresses are a valuable commodity; each name represents a potential sale to the e-business owners who implement e-marketing campaigns. W...
View articleCreating truly effective and efficient email communications requires that you tap both your creative side and your scientific side. Read More...
View articleYour email messages are a reflection of your e-business’s personality, and autoresponders are one method of conveying a lot without lifting a finger. ...
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