Sure, every Internet start-up needs "buzz" (read: positive media coverage in influential publications online and offline) for lots of reasons. This so...
View articleNew opportunities for web partnerships enable us to provide more options and better service to customers, but these same opportunities also bring new ...
View articleWhy the obsession with click-through? Neil Cohen believes it all begins with brand building -- that true ROI comes with a strong brand and not the oth...
View articleEquipment vendors and service providers will benefit the most from VoIP, according to Cahners In-Stat Group, but it will not mean free long distance f...
View articleWhat level of direct response do you practice on your site? Everyone claims their site is heavily into the direct response thing. But there's a lot of...
View articleWhen you're in a relationship, the one constant element is conflict. Even if you have a perfect relationship and all parties are happy 99 percent of t...
View articlePR professionals are in an ongoing struggle to convince senior management that PR activities legitimately move the company forward. The problem seems ...
View articleBrick-and-mortar pharmacies looking to do more business online would be well served by having the local pharmacy make the delivery, according to a sur...
View articleAccording to Dataquest, 2.4 million households have had problems with their e-commerce orders being properly filled. Read More...
View articleThe biggest difference between online advertising and offline advertising is in the focus. Online media is like hockey, with a focus on what happens d...
View articleTwo years ago, most companies began to realize the importance of having an online strategy. Disney's Donald Duck became interactive, Mattel's Barbie c...
View articleIf you want to see how technology is changing the way we market, look at your local, low-budget fan site. Used to be these homepages were little more ...
View articleEnhanced features, particularly those related to the Internet, will be critical to the video game market's future growth, according to research by The...
View articleTwelve months ago, just over half of the people on the Internet were making purchases. Now, three-quarters are buying and 82 percent of these are fill...
View articleTotal retail e-commerce sales in the second quarter of 1999 have nearly tripled from last year, according to BizRate.com, which also found that the us...
View articleOnline product registration forms can be a great benefit for manufacturers. Software companies have used online registration successfully because it's...
View articleWould you open a department store where half your customers got lost and left in frustration? Or a multiplex where nobody can find their movie? Of cou...
View articleOnly two years after their debut, appliance servers are taking the server market by storm and threatening the space of multipurpose servers, according...
View articleWe've been hearing about the upcoming convergence of online and offline commerce. Boundaries between online and offline commerce may blur and fade to ...
View articleFew topics can whip a group of public relations professionals into a lather faster than news clips - the regular, systematic collection and analysis o...
View articleIf last year was the year everyone discovered e-commerce, then 1999 is surely gearing up as the year that online customer service takes center stage. ...
View articleIn the big scheme of Internet things, the PC promises to be akin to Orville and Wilbur Wright's infamous 12 seconds. Brief, but historic. Just as we l...
View articleWhen the computer controlled Furby was launched in 1998, many people were surprised that a soft toy could sell more than 1 million units in five weeks...
View articleA pair of surveys on Internet recruiting found that US corporations are making it difficult for prospective employees to apply for jobs online, despit...
View article"The medium is the message." When Marshall McLuhan wrote this over 30 years ago, he couldn't have imagined how the web would revolutionize the way the...
View articleThe number of marketing executives who are responsible for formulating and directing e-commerce strategies is on the increase, according to a study by...
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