A pair of studies show that Americans have adopted the Internet when it comes to shopping for a car, but when it comes to buying and service relations...
View articleInternet users in the US are buying more goods online, fewer goods at brick-and-mortar shops, and are getting more comfortable using their credit card...
View articleYahoo adds a feature so Excite follows. Go gets a good idea, and within weeks AltaVista is offering the same thing. It'stough to see where the trend c...
View articleFor all the hype surrounding the growth of technology companies in recent years, the number one company on the Fortune 500 list remains an old-line ma...
View articleOnline retailers will take some lumps as small businesses spend their technology money at offline retailers and their online components, according to ...
View articleClickZ Forum members focused on the what-ifs of internet access through TV. TV/set-top boxes, anyone? The Internet Advertising group covered ad placem...
View articlePersonalization vs. customization. Nope, they aren't the same. The web provides the perfect marketing environment for precision marketing because each...
View articleIn his last article, Nick was rash enough to suggest that, "writing to sell on the web will have a style that is unique to this new environment," with...
View articleIf you were thinking about opt-in, here's your chance to opt-out. Frequent concerns about privacy and unsolicited email have always been sizzling on t...
View articleMaking predictionsabout marketing online is a foolish thing to do. So here goes. Nick predicts the hoards of offline direct marketers entering our ind...
View articleJupiter says that over half of advertisers use a separate online media agency. Would you hire one agency to take over all your television public relat...
View articleAlthough young consumers are familiar with the leading brands in the offline world, a survey by Forrester Research has found that brands have little c...
View articleClickZ Forum members continued to chew on rich media and pondered what information sales reps should reveal to competitors. I-Advertising kicked aroun...
View articleMost consumers in developed markets have access to a mind-numbing mix of media sources. Through the barrage of ads and attention demanding gimmicks, w...
View articleComputers are good at collecting data. Day in and day out, web sites collect information on users. As the web becomes more and more like Main Street, ...
View articleUnix servers will maintain their leadership position, but NT will be the key engine for growth within the worldwide server market, according to arepor...
View articleWhat does precision web marketing have to do with branding? No matter what useful and cool one-to-one features you put on your web site or within your...
View articleXML is a lot like Al Gore. You see it around a lot, you're not quite sure what it does, and on the surface, it's not all that darned interesting. Dan ...
View articleA lot of experts think the thrill is gone when it comes to banners. A recent Nielsen Media Research study said average banner ad click-through rates h...
View articleDepending on what kind of ears you have, you can hear one of two things. You can hear chaos and conclude that nobody knows what they're talking about....
View articleA great deal has been written recently about how the Internet is shifting the balance of power from the seller to the buyer. Easy access to informatio...
View articleThe travel industry will be one of the fastest growing sectors for online sales in Europe over the next few years, according to research by Datamonito...
View articleWithin the next six months, e-commerce software will be purchased by nearly half, or 46.7 percent, of US organizations, according to a study by Comput...
View articleSlow download times, the bane of an online shopper's existence, may be costing e-commerce merchants more than $4 billion in sales each year, according...
View articleSean ponders two simple questions: What do computers do best? What do people do best? Computers are good at automation and following instructions. Peo...
View articleWe've all seen the increased use of print, television and radio advertising for web sites. Web banners used to be a great way to drive traffic, and in...
View articleIt was a light week on both I-Advertising and Online Ads, which was okay because Richard Hoy's ClickZ Forum debuted. ClickZ Forum charter members wres...
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