The most effective marketers use immersive content
Content

The most effective marketers use immersive content

6y Jacqueline Dooley

The most effective marketers use immersive content

Ceros surveyed more than 1,000 marketing and design professionals for their report on the state of immersive content. We take a deep dive. Read More...

View article
The ultimate brand guide to helping consumers achieve data harmony
Analytics

The ultimate brand guide to helping consumers achieve data harmony

6y Emily Safian-Demers

The ultimate brand guide to helping consumers achi...

Five imperatives for navigating the future of data Read More...

View article
Why marketing will improve thanks to the death of third-party cookies
Analytics

Why marketing will improve thanks to the death of third-party cookies

6y Alex Yoder

Why marketing will improve thanks to the death of ...

Alex Yoder, EVP of Analytics at Merkle, details why the death of third-party cookies will actually be a good thing for marketers. Read More...

View article
Computer vision brings shoppable video to life
AI & Automation

Computer vision brings shoppable video to life

6y Rayhan Perera

Computer vision brings shoppable video to life

Rayhan Perera, CEO & Founder of OneDash, on how computer vision brings shoppable video ads to life, and how this kind of interactive technology is tra...

View article
It’s time to reevaluate your content management system (CMS)
Content

It’s time to reevaluate your content management system (CMS)

6y Gregg Shupe

It’s time to reevaluate your content management sy...

A reliance on digital is our “new normal” due to COVID-19. Discover the five capabilities your CMS needs to withstand our foreseeable future. Will you...

View article
Tech Talk with BlueConic: How the world's leading CDP centralizes and optimizes data
Analytics

Tech Talk with BlueConic: How the world's leading CDP centralizes and optim...

6y Michael McManus

Tech Talk with BlueConic: How the world's leading ...

First-party data is the future of marketing, an indispensable resource that brands need for success. BlueConic, Inc.'s Tech Talk showcases key points ...

View article
Six benefits of cloud technology: The future for retailers
Digital Transformation

Six benefits of cloud technology: The future for retailers

6y Content Media

Six benefits of cloud technology: The future for r...

From better customer service to reliability and security, we look at some key benefits cloud technology offers to the retailers who adopt it. Read Mor...

View article
Key Insights: Marketing technology industry August snapshot and CMOs' plans
Digital Marketing

Key Insights: Marketing technology industry August snapshot and CMOs' plans

6y Kamaljeet Kalsi

Key Insights: Marketing technology industry August...

Our Pulse Survey insights into marketing budgets, impact on martech, favorite technologies, and an early peek into CMOs’ strategies and preferences fo...

View article
Tech Talk with Talon.One: Managing your promotion stack with ease and efficiency
Disruptive MarTech

Tech Talk with Talon.One: Managing your promotion stack with ease and effic...

6y Andy Betts

Tech Talk with Talon.One: Managing your promotion ...

Many companies have customer loyalty programs, but few have great ones. In the first ClickZ Tech Talk series, Talon.One CEO and Co-founder, Chris Gerb...

View article
A comprehensive guide to understanding web push notifications
Digital Marketing

A comprehensive guide to understanding web push notifications

6y Jacqueline Dooley

A comprehensive guide to understanding web push no...

Customer retention and engagement platform iZooto’s guide provides a detailed overview of web push notifications including best practices and mistakes...

View article
Intelligent chat isn’t one-size-fits-all: Three use cases that drive real results
AI & Automation

Intelligent chat isn’t one-size-fits-all: Three use cases that drive real r...

6y Rebecca Clyde

Intelligent chat isn’t one-size-fits-all: Three us...

Rebecca Clyde, Co-founder and CEO of Botco.ai, shows how marketers can leverage intelligent chat technology to better communicate change, and find and...

View article
Introducing Tech Talks: Save time, skip the salesperson and explore the martech landscape like never before
Disruptive MarTech

Introducing Tech Talks: Save time, skip the salesperson and explore the mar...

6y Emma Walker & Sam Lawson

Introducing Tech Talks: Save time, skip the salesp...

Record funding coupled with an explosion in the number of marketing technologies has made it impossible for marketers to choose and explore the latest...

View article
The digital marketing landscape: Visualizing the 5 locations of today's customer journey
Customer journey

The digital marketing landscape: Visualizing the 5 locations of today's cus...

6y Luke Richards

The digital marketing landscape: Visualizing the 5...

If digital marketing is a landscape, why not think of the phases in the modern customer journey as regions, paths and locations? Luke Richards offers ...

View article
Key Insights: Holiday shopping ecommerce trends and how your business can win brownie points
Digital Advertising

Key Insights: Holiday shopping ecommerce trends and how your business can w...

6y Kamaljeet Kalsi

Key Insights: Holiday shopping ecommerce trends an...

COVID-19 sure crunched wallets but can’t dampen the holiday spirit, ecommerce consumer trends, and advertising insights. Read More...

View article
How to include a creative in the martech decision process
Collaboration

How to include a creative in the martech decision process

6y Monica Deretitch

How to include a creative in the martech decision ...

Creative team members are an important part of new technology implementation, and decision makers should include creative early to identify concerns a...

View article
Key Insights: Top 12 Marketing technologies, budgets sky rocket, and why B2B vendors lost business
Digital Marketing

Key Insights: Top 12 Marketing technologies, budgets sky rocket, and why B2...

6y Kamaljeet Kalsi

Key Insights: Top 12 Marketing technologies, budge...

The top technology that has a lion's share revealed, marketing technology budgets see a 10% high, 220+ marketers say their current martech stack is "a...

View article
How to set your first AI project up for success
AI & Automation

How to set your first AI project up for success

6y Jim Yu

How to set your first AI project up for success

AI is top of mind for most marketers today. In this article, Jim Yu shares five simple steps organizations can take to start their AI journey. Read Mo...

View article
JIGGY drives 69% of revenue with marketing automation
AI & Automation

JIGGY drives 69% of revenue with marketing automation

6y Greg Zakowicz

JIGGY drives 69% of revenue with marketing automat...

A detailed look at how Omnisend helped Jiggy Puzzles drive 69% of email revenue during COVID-19 with marketing automation. Read More...

View article
AI applications for digital out of home advertising
AI & Automation

AI applications for digital out of home advertising

6y Dan Dawson

AI applications for digital out of home advertisin...

Dan Dawson the Chief Creative Officer at Grand Visual, highlights the multiple applications for AI in digital out of home (DOOH) advertising. Read Mor...

View article
Key Insights: Mobile ads “the hotspot”, advertising growth projections, and CX dissected
Digital Advertising

Key Insights: Mobile ads “the hotspot”, advertising growth projections, and...

6y Kamaljeet Kalsi

Key Insights: Mobile ads “the hotspot”, advertisin...

Digital advertising growth dynamics, how technology is the divide between high growth and low growth businesses, and close observations of customer ex...

View article
How Brakes bridged the B2B/ B2C gap to feed a nation
B2C

How Brakes bridged the B2B/ B2C gap to feed a nation

6y Ben Sekhon

How Brakes bridged the B2B/ B2C gap to feed a nati...

Brakes, a B2B food delivery service, implements direct to consumer business model to address COVID-19 supply shortages. Read More...

View article
CTV is where the viewers go and advertisers should follow
Content

CTV is where the viewers go and advertisers should follow

6y Anna Kuzmenko

CTV is where the viewers go and advertisers should...

Anna Kuzmenko, COO at BidMind by Fiksu, details why marketers must jump on the CTV hype train and shift their spend from linear to connected TV.  Read...

View article
Marketer's guide to data-driven marketing attribution
Analytics

Marketer's guide to data-driven marketing attribution

6y James Kinley

Marketer's guide to data-driven marketing attribut...

James Kinley, Principal Data Scientist at Cloudera, showcases how marketers can build a custom, data-driven attribution model to measure the performan...

View article
Email marketing or marketing automation?
Digital Marketing

Email marketing or marketing automation?

6y Ashley Schweigert

Email marketing or marketing automation?

The adoption of robust marketing technology requires full understanding on what is needed from a company’s team and key stakeholders. Read More...

View article
The pros and cons of different attention metrics
Analytics

The pros and cons of different attention metrics

6y Max Kalehoff

The pros and cons of different attention metrics

Max Kalehoff, VP of Marketing at Realeyes, explores the pros and cons of attention measurement metrics and why it is becoming a foundation of advertis...

View article
Key Insights: The internet landscape, advertising arena, and holiday shopping season is already here
Digital Advertising

Key Insights: The internet landscape, advertising arena, and holiday shoppi...

6y Kamaljeet Kalsi

Key Insights: The internet landscape, advertising ...

Bird’s eye view of the internet population, the content and media habits of netizens, what’s working for digital advertising, audience overviews, and ...

View article
Five problems with B2B content (and how to fix them)
Content

Five problems with B2B content (and how to fix them)

6y Jacqueline Dooley

Five problems with B2B content (and how to fix the...

Content marketing is incredibly effective, but there are five common content problems that may be sabotaging your results. Read More...

View article
1 5 6 7 8 9 30