Ad blocking resulted in advertisers losing more than $21 billion last year, 98 percent of which came from desktop. But the latest iOS update shows tha...
View articleSocial media display combines the DNA of traditional display advertising with unique properties of the various social platforms in which it's incubati...
View articleThe explosion of mobile has made tracking and targeting consumers across devices increasingly challenging for marketers. Read More...
View articleStats from multiple sources show that U.S. display advertising spend will climb in the next two years. Read More...
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View articleUsing data to measure offline behavior is essential to closing the huge gap between display media and sales. Read More...
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View articleDiffering perspectives can influence how a campaign is executed and what technologies are used. This can be even more confusing when it comes to digit...
View articleA mobile-friendly site (or app) is not an end; it is a means to that end. To avoid failure, disappointment and embarrassment, companies must set clear...
View articleAs the progressive momentum of Apple TV and streaming sites like Netflix continues to make traditional video a thing of the past, marketers must prepa...
View articleAs the countdown to Black Friday continues, this year's mad dash to high profit margins will be characterized by a cross-device digital marketing appr...
View articleWhat are the most important Twitter marketing strategies you can learn from JetBlue, Emirates and Royal Dutch Airlines? Read More...
View articleBrands need not be afraid of programmatic buying in China if they understand the difference between real time buying and more premium, targeted models...
View articleWhat is the most effective channel and the best strategy to reach consumers in today's market? According to research, email newsletters tailored for m...
View articleAs mobile tech continues to advance, marketers can use algorithms for dark data to drive micro-moments, ultimately improving the customer journey by c...
View articleWhat is programmatic ad buying? Here's how this highly targeted, efficient, automated process can benefit B2B and B2C marketing strategies and increas...
View articleAs social messaging continues to grow, what are the differences between the West and the East, and can one learn from the other? Read More...
View articleContrary to popular belief, the creative execution of video content for B2B marketing has recently improved greatly. Here are some examples that even ...
View articleA fiscally conservative alternative to pre-roll ads, here's why retailers should consider using outstream video to showcase brand content during the h...
View articleWith so many marketers utilizing video these days, it's becoming harder to stand out. Interactive videos solve that problem, while also naturally incr...
View articleClickZ breaks down Facebook’s video ad offerings, from the newly released Slideshow to different buying options, to help you unleash the power of vide...
View articleFighting ad blockers is not going to solve the expensive problem they pose to the industry. The key is to understanding why people use ad blockers and...
View articleUnboxing videos are taking YouTube by storm, and retailers like Toys"R"Us are experiencing high levels of engagement after including this tactic into ...
View articleAs users continue to adopt a mobile-first approach to online access, marketers need to create more compelling content for visual platforms like Instag...
View articleHere's how marketers can use the fundamentals of intent marketing in conjunction with users' responses to video ads to create relevant mobile content ...
View articleThis is how marketers can increase engagement and generate brand loyalty by demonstrating consideration for consumers' needs through the consistent de...
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