USA Today Restructures to Focus on Digital Products
Media

USA Today Restructures to Focus on Digital Products

16y Douglas Quenqua

USA Today Restructures to Focus on Digital Product...

Layoffs will hit 9 percent of staff, and paper will restructure to focus on Web and mobile. Read More...

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Targeted Display and Streaming Video Ads to Grow 60 Percent in 2011
Data insights

Targeted Display and Streaming Video Ads to Grow 60 Percent in 2011

16y Kate Kaye

Targeted Display and Streaming Video Ads to Grow 6...

According to Borrell Associates, targeted display and streaming video ad spending will surge as less targeted run-of-site display and national paid se...

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Real Estate Sites Enjoy Benefits of Market Slowdown
Audience

Real Estate Sites Enjoy Benefits of Market Slowdown

16y Jack Marshall

Real Estate Sites Enjoy Benefits of Market Slowdow...

As the real estate market struggles, real estate sites are seeing traffic gains and increased ad spend. Read More...

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Marrying Media Buying and Social Marketing
Media

Marrying Media Buying and Social Marketing

16y Tessa Wegert

Marrying Media Buying and Social Marketing

Ford, Clorox, and Arby's use their media buys to support their social media marketing efforts - and vice versa. Read More...

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Buick, Buitoni, and Others Embrace Social Media Branding on Food Sites
Display Advertising

Buick, Buitoni, and Others Embrace Social Media Branding on Food Sites

16y Kate Kaye

Buick, Buitoni, and Others Embrace Social Media Br...

Media companies like Foodbuzz help brands connect with consumers through the engaging world of social food and cooking sites. Read More...

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News Corp to Integrate Fox Audience Network With MySpace
Data insights

News Corp to Integrate Fox Audience Network With MySpace

16y Jack Marshall

News Corp to Integrate Fox Audience Network With M...

Integration follows the departure of the unit's President, Adam Bain, to Twitter. Read More...

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The Backdoor to Social Media
Media

The Backdoor to Social Media

16y Hollis Thomases

The Backdoor to Social Media

Five tips for easing advertisers into social media advertising. Read More...

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Whrrl Says It's Up Next for Facebook 'Places' Partnerships
Data insights

Whrrl Says It's Up Next for Facebook 'Places' Partnerships

16y Christopher Heine

Whrrl Says It's Up Next for Facebook 'Places' Part...

The geo-social brand also echoes Foursquare's claim that user growth has spiked since Facebook 'Places' launched last week. Read More...

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Florida Candidate Aims Mobile Ads at Voters in Line at Polls
Marketing

Florida Candidate Aims Mobile Ads at Voters in Line at Polls

16y Kate Kaye

Florida Candidate Aims Mobile Ads at Voters in Lin...

Democratic AG hopeful Dan Gelber is running mobile ads targeted to Floridians in the hopes of winning their vote in a primary election today. Read Mor...

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Social Media Drives Hyundai 'Uncensored' Campaign
Automotive

Social Media Drives Hyundai 'Uncensored' Campaign

16y Ken Liebeskind

Social Media Drives Hyundai 'Uncensored' Campaign

YouTube and Facebook provide opportunities for consumers to comment on the Sonata. Read More...

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Search and Display: Has Convergence Arrived?
Display Advertising

Search and Display: Has Convergence Arrived?

16y Mike Baker

Search and Display: Has Convergence Arrived?

A Q&A with Dax Hamman, VP display media at iCrossing. Read More...

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Nokia Buys Mobile Application Analytics Firm
Media

Nokia Buys Mobile Application Analytics Firm

16y Jack Marshall

Nokia Buys Mobile Application Analytics Firm

Handset manufacturer follows competitors in investment in mobile analytics space. Read More...

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At Connected Marketing Week, Talk Is Heated Around the Future of Display
Display Advertising

At Connected Marketing Week, Talk Is Heated Around the Future of Display

16y Zachary Rodgers

At Connected Marketing Week, Talk Is Heated Around...

Analysts and agencies agree demand for display ads will rise, but they disagree about nearly everything else. Read More...

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Mobile Ad Net Upheaval: Apple Shuts Quattro, Millennial Looks to Sell
Media

Mobile Ad Net Upheaval: Apple Shuts Quattro, Millennial Looks to Sell

16y Jack Marshall

Mobile Ad Net Upheaval: Apple Shuts Quattro, Mille...

Apple is closing its Quattro mobile ad network to focus on the iAd, while Millennial is reportedly in acquisition talks with handset manufacturer RIM....

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Facebook Places Surprise: Foursquare and Other Geo- Brands Get Thumbs Up
Media

Facebook Places Surprise: Foursquare and Other Geo- Brands Get Thumbs Up

16y Christopher Heine

Facebook Places Surprise: Foursquare and Other Geo...

An in-depth report from Palo Alto on Facebook Places and partnerships with Foursquare, Gowalla, Yelp, and Booyah. Read More...

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Ads As Entertainment
Media

Ads As Entertainment

16y Tessa Wegert

Ads As Entertainment

Developing online ads that are built to entertain is a necessity rather than an agency preference. Here are three ways this challenge can be approache...

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Mobile Ad Firms Capitalize on iAd Delays
Data insights

Mobile Ad Firms Capitalize on iAd Delays

16y Jack Marshall

Mobile Ad Firms Capitalize on iAd Delays

Boosted by Apple's presence in the space, mobile ad companies are hoping to capitalize on Apple's slow rollout of its first iAd campaigns. Read More...

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Location-Based Facebook: Marketers Optimistic, Yet Cautious on Privacy
Media

Location-Based Facebook: Marketers Optimistic, Yet Cautious on Privacy

16y Christopher Heine

Location-Based Facebook: Marketers Optimistic, Yet...

Connected Marketing Week attendees think Facebook's expected geo-social play will lead to more brands entering the space, but more privacy concerns lo...

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Another Search Firm Embraces Exchange-Traded Display Ads
Display Advertising

Another Search Firm Embraces Exchange-Traded Display Ads

16y Zachary Rodgers

Another Search Firm Embraces Exchange-Traded Displ...

Hearst-owned iCrossing taps DataXu to support real-time ad optimization and bidding for display ad campaigns. Read More...

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Online Video Continues to Grow Among U.S. Users
Data insights

Online Video Continues to Grow Among U.S. Users

16y Jack Marshall

Online Video Continues to Grow Among U.S. Users

Google and Yahoo sites grow unique audience and minutes per viewer in July. Read More...

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Yahoo Launches Ad-Supported Soccer Highlights in U.K.
Data insights

Yahoo Launches Ad-Supported Soccer Highlights in U.K.

16y Jack Marshall

Yahoo Launches Ad-Supported Soccer Highlights in U...

Sony Pictures, Heineken and Adidas are among first to sponsor video highlights. Read More...

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Social Media Engagement Optimization and ROI
Media

Social Media Engagement Optimization and ROI

16y Harry Gold

Social Media Engagement Optimization and ROI

Applying media-style performance optimization to social media marketing. Read More...

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Digital Comics Show Potential As Ad Platform
Data insights

Digital Comics Show Potential As Ad Platform

16y David Ward

Digital Comics Show Potential As Ad Platform

ComiXology recently ran its first ad on its iPhone/iPad application. Read More...

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JWT Acquires California Digital Shop
Media

JWT Acquires California Digital Shop

16y Douglas Quenqua

JWT Acquires California Digital Shop

Digitaria will keep its name and operate as an independent unit of JWT. Read More...

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Hulu to Launch Video Ad Choice September 15
Media

Hulu to Launch Video Ad Choice September 15

16y Jack Marshall

Hulu to Launch Video Ad Choice September 15

Hulu, Yahoo, and AOL are prepping launch of the video ad format developed with VivaKi, to be ready September 15. Read More...

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Tequila Brand Launches With Steamy Web-Only Video Campaign
Media

Tequila Brand Launches With Steamy Web-Only Video Campaign

16y Ken Liebeskind

Tequila Brand Launches With Steamy Web-Only Video ...

901 Silver aims to give make tequila drinking more sophisticated through a series of web shorts created as part of a web-only launch. Read More...

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Google Extends TV Ad Program With DirecTV Partnership
Media

Google Extends TV Ad Program With DirecTV Partnership

16y Jack Marshall

Google Extends TV Ad Program With DirecTV Partners...

Sales arrangement marks progress for Google's fledgling TV ad product. Read More...

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