It's time to invite consumers to take part in the advertising experience, in order to increase ad effectiveness and brand acceptance, and eliminate th...
View articleA look at what Twitter's new ad offering, Promoted Tweets, is all about, how it will fare, and whether or not it will have an adverse user reaction? R...
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View articleCriteo brings its pay-per-click retargeting product to Palo Alto. Read More...
View articleTwo studies make an attractive medium look even more appealing and provide tangible value in maintaining a social media presence. Read More...
View articleApple's touch-screen tablet theoretically presents more advertising opportunities. For media planners, it presents multiple hurdles. Here's why. Read ...
View articleThe forces reshaping the media landscape and bringing real-time bidding discussions to the forefront have little to do with "real time" anything. Read...
View articleHow Sprint, CBS, and others tap cross-media marketing opportunities. Read More...
View articleCase study: Discovery Channel's campaign for its new nature documentary series offers lessons in best practices for media buyers and planners. Read Mo...
View articleGet the best of both worlds with contextual ads - exposure for branding and pricing for performance. Read More...
View articleDSP technology is all about making more intelligent decisions, so here are some factors to consider. Read More...
View articleAdvertisers should look no further than e-mail publications that have built a trusted brand and a loyal following. Read More...
View articleWhat are you getting back from your social media efforts? Here are some ways to find out. Read More...
View articleTasting Table gives DailyCandy a run for its money in the e-mail digest market. Read More...
View articleAs digital ad creative gets more complex, here are eight ways to minimize problems when executing campaigns. Read More...
View articleClickable video technology is here. Veeple is paving the way for digital marketers to facilitate interactive and actionable video. Read More...
View articleTen tactics to increase the number of ad impressions delivered for little or no additional cost. Read More...
View articleMore consumers are completing actions online that were first introduced on TV. We need to consider where our audience is consuming video content, and ...
View articleOpportunities for mobile advertising including mobile portals and search, mobile U.S. ad networks, marketing through mobile apps, and more. Last of a ...
View articleTarget your desired customer with greater precision using real-time bidding and demand side platform optimization. Read More...
View articleSee how Canadian marketers are enticing their audiences from the Super Bowl to the Olympics with interactive activities that extend their engagement w...
View articleWhat kind of mobile marketing should you do? Here's a look at four tactics. Read More...
View articleThe vast majority of advertisers embraced social media this year to give audiences a preview of their Super Bowl ad. Read More...
View articleHow to calculate effective CPA and help your media plan. Read More...
View articleHow Chicago's Shedd Aquarium and Lincoln Park Zoo are making waves using social media through great content and a gentle touch. Read More...
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