No one in his right mind would disrupt the user experience, right? Well Chris isn't in his right mind and admits it. And he's a raving pragmatist to b...
View articlePixel tagging is commonly used to help determine which ads perform best in a given campaign. Few abuse this technique, but privacy advocates are suspi...
View articleWith today's growing competition among Internet-related companies, what's the harm in trying a free "group think" exercise on occasion? After all, if ...
View articleIt's clear that the newly approved IAB standards are timely and should satisfy demands for a while. As the industry matures, it continues to create ne...
View articleHave you looked at your site as a brand reinforcer lately? Well, maybe it's time to do a little cleaning up, tweaking, and promise fulfilling. And Sus...
View articleWireless advertising is in diapers still. Yet even now some of its personality traits are apparent. Will they remain unchanged? Probably not. But they...
View articleJim's view on the new IAB standards is generally positive. But he thinks the IAB should fix the hole in the dike rather than just putting a finger in ...
View articleEmpowered by the Internet, consumers are reviling other marketing channels like telemarketing and direct mail. If spam has the effect of turning consu...
View articleConsumers are all for wireless advertising -- so long as the the ads are interactive and they believe the ads provide a useful service, according to a...
View articleWith the Internet's virginity lost, even portals are not a sophisticated enough means of communication these days. So what should your company do to k...
View articleMedia is the redheaded stepchild of advertising agencies. Here's how it all got started and why the creative and account people had the upper hand -- ...
View articleFew owners of wireless devices use the wireless Web, according to a study by Accenture, but that didn't stop 40 percent of device owners from saying t...
View articleTom thinks the IAB should have gone beyond physical size and bandwidth constraints to rally the industry around the idea of increased interactivity an...
View articleWeb advertising has changed dramatically over the past year. Interactive agencies are servicing far fewer dot-com clients and have shifted toward trad...
View articleDid your presentation ever inspire groans instead of applause? Well, Susan learned that the words "Web site" and "responsibility" don't have to elicit...
View articleJim proposes another mental exercise with a scenario from an alternative universe. Again he asks, "What if Webvertising came without there ever being ...
View articleBroadband users are still more likely to be online longer and use the Internet more often than dial-up Internet users, but a study by Excite@Home foun...
View articlePeople used to think TV and the Web would converge into interactive media. Tig explains why it never happened. And it all has to do with the way telev...
View articleIs your Web site overweight? Well, some easy advice from John can help you keep off those extra kilobytes, speed up your business, and look great. Rea...
View articleU.S. Internet penetration has hit 60 percent, but do we really want to reach anyone and everyone? We need to leverage the synergy between a brand and ...
View articleStrategically placed search engine text links may get better results than creative ad placements in the short term, but there's no branding. Adam tell...
View articleWhen all is said and done, m-commerce may not be commerce at all, but rather another conduit for marketing and CRM that leaves the transactions to oth...
View articleOur Rich Media column becomes Advertising Technology starting next Wednesday. Stay tuned as Eric Picard of bluestreak and Jeremy Lockhorn of i-FRONTIE...
View articleJim explains how insertion orders developed in online advertising. The sites want you to use theirs, but they aren't always fair for you, the agency, ...
View articleHow can your Webmaster satisfy the screaming streamie masses with streaming media increasingly becoming an expected element of your site? Susan makes ...
View articleSkeptics say it's doomed, and enthusiasts say it'll fly high. So who's running scared, and who's blowing smoke? Is wireless advertising the latest, gr...
View articleWe've made the noise level high in just about every medium, venue, and flat surface to which we can adhere a sticker. Now consumers won't listen to an...
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