Just because the road ahead for your e-business is littered with mines doesn't mean you have to stand still. All you need is some advice on how to man...
View articlePDAs and mobile phones locked in a battle in 2000 over which will become the preferred method for wireless Internet access. A study by the CEA examine...
View articleDid you realize you can negotiate an agency's offer of employment? Don't sign an employment agreement without fully understanding the terms. Here's ho...
View articleDomain targeting has unlimited applications in online advertising. Yet it really hasn't caught on. Here's how to get a message across in an age when f...
View articleHow do you spook the blank Web page and ensure great content on your site from your contributing local expert? Hire what every marketing communication...
View articleBy the end of 2005, the number of worldwide Internet users will nearly triple to 1.17 billion, and an increasing number of these users will be using w...
View articleAs a comic-book aficionado, Jim came across plenty of "alternative reality" scenarios in earlier years. So here's a mental exercise: What if Webvertis...
View articleAgency hiring patterns in this industry change faster than the price of corn during October harvest. It's either boom or bust. Here's how to find a go...
View articleDeciding to do something is not the same as actually doing it. And when it comes to sales, closing a deal doesn't happen until salespeople follow acti...
View articleIAB/CASIE standards haven't been overhauled since enacted, but they could be shortly. Advertisers need the ability to address the creative standards o...
View articleHigh-speed Internet access, including ISDN, LAN, cable modems and DSL connections, jumped 148 percent among home Internet users in December 2000 as co...
View articleiM Networks gives you the convenience of Internet radio on your stereo. Its huge opt-in base gives media buyers very targeted buys on ads that are int...
View articleSome surprises you just don't need -- nor does your client. With publishers going bankrupt on a regular basis, take a look at a site's financial stabi...
View articleLike many other Internet media companies, Disney erred with GO.com by investing in a presence without investing in research. It's time to prove the me...
View articleHow can a good dot-com idea stay fresh? Some simple content shopping tips can help you work toward dispensing quality content and avoiding the prepack...
View articleThanks to some aggressive marketing, the majority of consumers who have a choice among high-speed Internet access technologies are choosing DSL, accor...
View articleHere's a quick quiz for you. It determines the level of support and commitment your agency puts behind interactive work and interactive employees. You...
View articleHow do editors talk to advertisers and get their input on content without crossing the line and compromising integrity? Try Ann's approach: Do a littl...
View articleGone are the days when online media buyers took the "throw it against the wall and see what sticks" approach. Today we use past performance, profiling...
View articlePositioned between the media andtechnology suppliers on the one hand and the spenders on the other, an ad agency is like a middleman, aware of the mot...
View articleThis week dealt a serious blow to Enliven, one of the pioneers of online advertising. At the same time, we've witnessed the birth of an exciting new o...
View articleIt isn't easy to create viral marketing promotions. Sometimes, they just happen. Here's what it takes for an effective viral campaign today. Read More...
View articleWhat makes content truly great? Susan's answer is simple. Just take a look at her picks for site winners. Read More...
View articleBanners, banners, everywhere... Banners? What banners? Viewers tune out and drop out, and you'll never be able to win their hearts and minds -- and th...
View articleAs Nancy and Janet prepare to change tracks -- one heading toward a wireless world, the other toward the realm of customer-data analysis -- they revie...
View articlePhones have become the most popular device for mobile Internet access, in part because they can be used for voice and data applications. But when it c...
View articleAd targeting is in a rut, even on the Internet. Here's a new way to buy media based on grouping people by behavioral modes. Use profiling technology o...
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