The workplace will remain the best place to reach Internet users with a broadband connection, according to a report by Jupiter Research that predicts ...
View articleMany companies are less than scrupulous in developing email lists. In fact, Tom wonders whatever happened to "double opt-in." Here's what media buyers...
View articleYour mother may have told you not to be fast, cheap, and easy, but today's economy tells us something quite different. In her farewell column, Trude s...
View articleWhat are the MFAA and the Macromedia Tracking Kit? If you don't know, it's time to get acquainted. Bill extends them a warm welcome and explains how t...
View articleThe year doesn't quite feel over till the Super Bowl takes place. Fans yelling encouragement! Players celebrating touchdowns! Dot-coms blowing money o...
View articleThe first quarter of the year has always been a soft one for advertising, even long before the Internet. CPMs are still coming down, and Jim tells you...
View articleWhen ad buyers don't share performance information, publishers lose. If publishers can't make money with CPA models, advertisers lose. The solution? T...
View articleWith a growth rate of more than 230 percent, the year 2000 was a watershed period for residential high-speed Internet access in the US, according to r...
View articleAs the debris from the dot-com carnage settles, wireless offers another wave of boundless promise. But don't hail the conquering heroes yet -- not wit...
View articleDr. Ann has a prescription for finding the right person to partner with to build your business. Do her match-making skills match her business skills? ...
View articleCommon sense may say that there's safety in numbers, yet is there really any comfort in being part of the wrong pack? You can join the lemmings, or yo...
View articleYou set up a great long-term advertising deal with an online media property that's in perfect health. A couple of months later, the site is shutting i...
View articleIt may seem counterintuitive, but light doesn't travel in a straight line. It bends. It bounces. It swings. It meanders. And, eventually, it reaches u...
View articleHow many New Year's resolutions have you broken so far? Whatever you do, keep the resolutions you've made about customer relationships -- and watch a ...
View articleBots... those handy apps that were supposed to make searching and shopping easier. At one time it looked like they were going to take over the online ...
View articleYes, click-through rates have been declining, but they've stabilized over the last 18 months. The industry is maturing, and the first metric to demons...
View articleIs your company's e-enthusiasm cooling off? Find out why the rewards will still go to those with the best site content. Read More...
View articleIn many ways, the pay-for-performance model makes good sense for the networks. It's certainly easier to sell these days than a CPM model. But how good...
View articleThe Internet hype may have died, but the Internet is alive and well. The real world and the virtual world now actually intersect, and real-world compa...
View articleNetworks aren't the only alternative to dealing with dozens of sites to make a buy. There are also site-specific rep firms. And though they focus on f...
View articleHow do agencies adjust the media mix of an ad campaign? Tig counts the ways to determine how much spending goes to which medium, taking into account t...
View articleIn this dot-com fallout period, there is pressure to produce revenues and results now, as well as building broad, long-term partnerships with advertis...
View articleWhat do Tripler, Falcon, Swimming Riddles, Biggirl, Houseman, and Wonko the Sane have in common with THespos? For one thing, until that fateful night,...
View articleThe holiday frenzy is over (for now), and what do we have to show for it at the end of the day (and millennium)? Gifts that you use up or that need pe...
View articleBroadband is moving on up, to apartments, condominiums, offices, and hotels, and equipment and services for providing broadband to multiple tenant uni...
View articleIn a year when accountability has made a comeback, there's no time like the present to start measuring. If you don't, you won't know if you measure up...
View articleWhat's behind the recent dot-com layoffs? Softening ad revenue's been fingered as the culprit. But is Internet advertising really in such a sorry stat...
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