Bill is less a futurist than a right-around-the-corner-ist, but he decided to test his predictive mettle and take a look into the rich media future. S...
View articleMistakes happen. No surprise there. But when they happen to your client in the form of underdeliveries during a crucial make-or-break time period, the...
View articleIf you didn't know better, you'd swear some companies put up web sites with the express purpose of putting people to sleep. The relentless buzzwords a...
View articlePerformance data. We all know it's vitally important. In this era of hyperaccountability and an ever-growing enthusiasm for efficiency, being able to ...
View articleWireless phones may indeed join newspapers, radio, and television as a sponsored delivery medium for information, shopping, and entertainment services...
View articleA survey of technology in American households by SRI has found more broadband Internet connections and fewer telephone connections. More evidence that...
View articleDo you find the third-party sales arena confusing? Well, join the club there is no one paying attention to this market who is not confused at least so...
View articleWe're inundated with information about dot-coms becoming not-coms, about the emergence of an abundance of venture capital firms, and, lately, about Na...
View articleEver wonder why sites report rather different click-through numbers than the client site receives? Served impressions can get completely fouled up, bu...
View articleRichard's learned a lot about using and abusing credit cards to rip off small businesses. Did you know that "approved" doesn't mean a card's A-OK? Nei...
View articleEvery advertiser is looking for a CPA deal these days. The cost-per-action model has become a popular buying strategy for many web advertisers. What i...
View articleAs Internet users develop a taste for wireless access devices, voice-centric appliances, such as Web-enabled phones, appear to be taking the early lea...
View articleThe utility of short messaging service (SMS) text messages has fuelled explosive growth at rates higher than Internet usage, and there's no end in sig...
View articleTom's a big fan of targeting and has long thought that the research company @plan had the best data on psychographics and purchase intent. Now that @p...
View articleUsability testing can start at $30,000 and takes at least a few weeks, if not longer. Not an option for companies trying to rush a product to launch o...
View articleChris has been a people watcher since he was kid. You know the type -- the person just on the periphery of your vision, scanning the crowd, attending ...
View articleBeing true to yourself, Trude suggested last week, will help you in your marketing efforts. Now it's time to look at being true to your customers. For...
View articleAudiobase hopes to solve the problem of conversion on e-commerce sites by telling consumers what to do when they're confused. Research says 39 percent...
View articleSusan's eight-year-old son has a new hero: Martha Stewart. Why? Because Martha can turn a package of toothpicks into a hedgehog centerpiece. When aske...
View articleJim wants to revisit the pay-for-performance (PFP) pricing model for online advertising. Don't mistake it for endorsement of ONLY this kind of buy. It...
View articleDoes your company understand what it means to be in the media business? The answer may be less obvious than you think. Some sites think the customers ...
View articleStart-ups, businesses new to the web, and dot-coms in transition will all find Kim's "any way you can" approach very relevant these days, regardless o...
View articleMedia representatives have their ups and downs. It can be amusing to make fun of the stereotypes and extremes, and don't think for a minute that they ...
View articleTracking prospects beyond the click on banner-ad creative is useful because you can see the actions prospects take when they respond to your banner. Y...
View articleSome of the simplest rules for living in general apply to life in e-biz. The irony is that the simplest rules can be the hardest to apply. Take "To th...
View articleCookies can be leveraged to understand a prospect's level of interaction with an advertising campaign. For instance, third-party servers set a cookie ...
View articleCommenting on last week's article about Onflow, an intrepid reader bemoaned: "Not another proprietary plug-in! What we need are standards like SVG, no...
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