Two weeks ago, Tom wrote a column on "Tracking Non-Click Conversions," and the mail is still rolling in. The vast majority of responses say, "Hespos s...
View article"Even though I walk through the valley of the shadow of death, I fear no evil; for thou art with me; thy rod and thy staff, they comfort me." (Psalms ...
View articleJanet and Nancy have been pitching the big idea and selling beyond the banner with creative uses of the sites you are selling. Your feedback gives the...
View articleThis is second in a mini series Nick started last week on how small business online can take advantage of the Christmas holiday season. Idea #1 is all...
View articleOne of the most frustrating situations in the agency-side interactive media business is the one in which a client can't decide who handles the media b...
View articleTeddy Roosevelt once said, "Speak softly, but carry a big stick." That is what a network buy has at the core of its proposition. An aggregate of small...
View articleHow do you know what a client or agency considers a great idea? Great sales pros, those who regularly pitch and close the big concepts (with the big p...
View articleThe Christmas selling season is upon us, and Nick doesn't know whether to smile or run for the hills. While considering his options, he decided to wri...
View articleWe've known for a long time that banner ads have an effect on users who don't click. And we've measured "non-click conversions" by tagging users with ...
View articleMany sites starting up these days have a much more difficult task than they used to when it comes to promoting themselves. In the good old days, you c...
View articleWhich is it? Personalization is good, giving each customer the individualized treatment they deserve. Personalization is bad, infringing on our privac...
View articleWhen media buyers are asked how great ad reps are different, they consistently say that the best reps bring them, "big ideas." When Internet ad reps a...
View articleEvery time you turn around, someone else is spouting off ways to enhance the "stickiness" of your site: "Top Ten Ways to Make `Em Stick like Flies" or...
View articleIf you don't send out an email newsletter from your site, you should. A web site resides at 'your place' -- and is seen only if and when customers and...
View article@d:tech New York once again invaded our soil. The show is a terrific one, and it tends to be a lot more focused on the advertising aspects of the web ...
View article"What's in an email? That which we call an email by any other name would smell as sweet." Not exactly how the line goes, but direct email as a media v...
View articleFor the past two weeks, Janet and Nancy have been covering the findings of some recent J.M.Ryan & Associates research on media buyers. Today, they fin...
View articleA thousand pundits will tell you that the journey to small business success is powered by passion and vision. That's true. In part. However, passion a...
View articleTom has a coffee maker thatmakes espresso, cappuccino and a bunch of other stuff. But he doesn't use all the features because it's not intuitive. Whet...
View articleLast week we discussed the move toward more agency involvement in the business development process. As more dotcoms enter the scene with little or no ...
View articleLast week Janet and Nancy summarized their research findings on media buyers and sales reps, telling you what media buyers want. This week they spill ...
View articleThere's no shortage of people who can tell you how to create a one-to-one relationship with customers out there. But once you've got the customer's at...
View articleHere's a difference between big business and small business online. And an opportunity. Online buyers like the idea of connecting with a real person w...
View articleIt's fourth quarter - a critical quarter for most dot com companies. Those that wish to snag a respectable slice of the fourth quarter e-commerce reve...
View articleMost business plans that we have read recently include a revenue stream from selling advertising space. But just because you have a site that generate...
View articleWhen Jim first started buying online advertising it was a simpler time: You went to a site on behalf of an advertiser with some money and an idea of w...
View articleMedia Buyers sound off about Internet Ad Sales Reps in J.M.Ryan & Associates' recent survey. Janet and Nancy present key findings, illustrating wh...
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