The total number of digital subscriber lines (DSL) installed in the US will grow dramatically in the next five years, according to Computer Economics....
View articleIt's important to have a baseline understanding of offline media to get the most response out of any traditional advertising campaigns you might consi...
View articleA recently published study shows that banner advertising is at least as effective as television commercials when it comes to branding. For Chris Maher...
View articleLast week Janet generated some strong feedback from readers -- who insisted that good sales managers are those who spend their time selling. And Janet...
View articleThis article is meant for webmasters, web evangelists, and corporate web marketers who still have the uneasy feeling that they're not being included i...
View articleWhat's the ideal role for an advertising sales manager? Should the sales manager have personal territory and revenue goals? And what's a sales manager...
View articleAre CEOs satisfied with their web sites? Usually, they're not. But some top guns are downright thrilled...and here's why. Read More...
View articleJaffer Ali tells a war story in an online advertising battle with limping, maimed banner ads. Read how he ultimately led the charge to the top of the ...
View articleDuring the next five years, cable modem service will dramatically expand to meet the demand of residential high-speed access to the Internet in most c...
View articleTom makes a compelling argument that animated GIFs have gone the way of the dodo. So why are so many agencies still sticking by the standard animated ...
View articleMore on the next frontier in online branding: web syndication. Greg and Emily look at some of the advances in the industry, and how they will enable m...
View articleWhat to do when clients want a guaranteed performance deal on direct response campaigns? "No agency should guarantee performance without making sure t...
View articleEtailers are looking for love in all the right places... like in airports, hotel rooms, on street corners, on the way to work, and through mobile comm...
View articleSo, here you are, at Jupiter's Consumer Online Forum, or Thunder Lizard's Web Marketing, the Variety Summit, or any of hundreds of industry conference...
View articleCan we honestly support and lead our clients in the right direction, if that RIGHT direction seemingly negates their need for us? Kathy Sharpe thinks ...
View articleInstead of trying to make the eyeballs come to you, the alternative approach for site publishers is to go where the eyeballs already are -- or will be...
View articleYou've heard Tom talk about campaign optimization before, but he's never really delved down into the gory details. He tells you how, alright. And also...
View articleAmy has become an online auction obsessive -- she spent more hours on eBay last week than she did sleeping. And she learned some key lessons in how yo...
View articleIf you must reach local audiences to succeed, the web probably hasn't been your weapon of choice. But that's about to change. Larry Braitman gives the...
View articleWhat really seals the success of an interactive agency? A good media plan and killer creative, sure... but it's also a high level of service excellenc...
View articleIt's cool to do business with people that "get it." But when a company decides to move forward with an online presence, its people don't always know w...
View articleThere are several ways to do banners wrong... and Chris highlights what he considers to be the best two proven ways to waste money on banner campaigns...
View articleThe road to hell on the Net is indeed paved with the very best intentions of online marketers. It's time to detour before it's too late, Sean says. Re...
View articleWhat do you think is the most influential factor in determining the response rate of an online DR campaign? Heres a hint...its not the creative. Read ...
View articleJanet Ryan muses over a suggestion to cut the supply on banner avails... and concludes that it sure makes sense. Here's why. Read More...
View articleVendors and media planners, why can't they get along? Amir Aslani wants to knock down the walls between the two sides and then get communicating. Read...
View articleJanet thinks outside the (cash) box this week as she talks about non-monetary ways to compensate top sellers on your team. Read More...
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