Well, it's the day after the party that was the holiday buying frenzy of Christmas '98. And more than a few online merchants are nursing enormous hang...
View articleAmy has found the Net-based cure-all for the dressing room blues, so she'll never have to stare again into another three-way mirror, feeling less than...
View articleWhat happens to the distribution chain in a wired world? The answer is: Plenty. But Jim Sterne offers a smart solution that completely sidesteps the w...
View articleHere's the truth: Click-through is nothing more than a convenient, easy-to-get-a-handle-on measure of an ad's ability to create an impulse response. C...
View articleIt's time to roll out the 1999 incentive plans to sales staffs. And if the calls Janet has been getting are any indication, there is a lot of concern ...
View articleCreating a web presence is a lot like cooking a savory meal. But, what if you're a lousy cook? For those of you looking to create a web presence for y...
View articleHow mission critical is the company web site? The more your customers depend on your web site, the more you will also depend on it. And therein lies a...
View articleTom Hespos has a big rant this week. "Here I am, trying to purchase targeted inventory on behalf of my clients, and my friendly neighborhood sales rep...
View articleHow can someone whose livelihood depends on the success and growth of online advertising actually call technology that blocks banner advertising a GOO...
View articleNo matter how much huffing and puffing and money you throw into online branding and ad banners, that kind of marketing will only get a visitor to your...
View articlePerhaps a vestigial remnant from our days as roaming nomads, shopping is the modern equivalent of The Hunt. Analog retailers know it. Precious few onl...
View articleIt was the year of e-commerce for many, the pundits say. And no one knows that better than Amy Strycula, who bought every single item on of her holida...
View articleIf you are not establishing systems and procedures to respond instantly and intelligently to Internet inquiries and orders, better make it one of your...
View articleAfter the net party that was Q4, hold on for a more sobering Q1 in ad spending. Why? Janet Ryan offers five very good reasons. Read More...
View articleSo is rich media hype or hope? Truth is, it's mostly hype, for now. But very soon, the issues of connectivity speeds, special players and plug-ins, HT...
View articleThe predicted shift to broadband access technologies by Internet users in the US is beginning to take shape. According to Cahners In-Stat Group, cable...
View articleMany major advertising agencies have come a long way in delivering interactive solutions to their clients. But moving to the next level will require a...
View articleWhose ad spending numbers do you believe? In one corner is the Internet Advertising Bureau. In the other corner is the monthly InterWatch report (prev...
View articleBroadband Internet technologies such as cable, ADSL, and DSL will skyrocket in the next few years according to research by Forrester. Currently, Forre...
View articleSo, your campaign has been bought. All the insertion orders are signed, the creative has been trafficked, and your sales reps have called you to confi...
View articleRich media can be overkill in a direct response campaign...because it encourages the tire kickers at the expense of the serious buyers. Well...sort of...
View articleHere's the last word on the debate that's been raging on these pages lately. Web advertising DOES work, Janet Ryan says. But most effectively in the r...
View articleIf you are relatively new to the internet, you probably never heard of Dave Rhodes. If you used the internet before TV journalists first fumbled with ...
View articleMeetings with sales reps are an integral part of any online buyer's day. But how many buyers really now how to do it right? The key is to make rep mee...
View articleYou may be in a competitive area where CPMs are dropping and wacko competitors with no skin in the game are accepting whatever deal comes their way. A...
View articleThe fact is, revenue-sharing isn't web alchemy, it's real business. And those who set about implementing such a program should pause to consider the s...
View article"Why do so many brains turn to mush when they sit down to build a company web site?" queries Nick Usborne. He answers that question pretty effectively...
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