Machinima, the video entertainment network for young males, and ULTRA Music have established a partnership aimed at boosting engagement for both brand...
View articleUrban Airship CMO Brent Hieggelke heralded the marketing potential of the Passbook iOS app at a presentation at this year's Mobile Marketing Associati...
View articleHeading off critics who have said that Facebook is not a mobile-first company, the social media behemoth yesterday reported that mobile advertising re...
View articleGoogle executives highlighted the multi-device capabilities of Universal Analytics at this year's Mobile Marketing Association (MMA) Forum. Read More...
View articleSix ways marketers can use the up-and-coming service. Read More...
View articleIf you haven't considered taking a series approach to advertising, you could be missing out on a lot of fun and the chance to create a memorable serie...
View articleGlobal Internet and technology giants will look at India with a special interest in 2013. Read More...
View articleA Super Bowl commercial pays off in web traffic, too. But cash-poor advertisers don't need to drop $3.8 million to capitalize on football frenzy. Adob...
View articleMondelez International, formerly Kraft Foods, has moved on to phase two of its Mobile Futures pilot program. Following an open call for existing mobil...
View articleLet's look at some advantages of using responsive web design for your business. Read More...
View articleThe Mobile Marketing Association and the Interactive Advertising Bureau have unveiled the Mobile Phone Creative Guidelines for public comment. Read Mo...
View articleAgencies need to go beyond helping brands tell stories and toward helping brands enable stories through a culture of agile technology innovation focus...
View articleAbout 69 percent of consumers order food online using a mobile device, according to a new study by the Interactive Advertising Bureau (IAB) and Viggle...
View articleCornetto, Old Navy, and Bud Light are already creating multi-device companion experiences through tech players such as Shazam. Consider these resource...
View articleSix trends media planners and brand marketers should consider for the year. Read More...
View articleOoyala has showed off its Twitter Video Card solution with a campaign from ESPN. Ooyala provides a platform for online video management, publishing, a...
View articleApple's latest earnings illustrate how the company is continuing to transform from a personal computer company to an all-out mobile juggernaut. Like i...
View articleTo get the most out of an app, brands must discover how they can be most useful to their consumers, according to a panel of experts who spoke this yea...
View articleFive content marketing trends that speak to the continual drive toward developing quality content on the independent web. Read More...
View articleWhile TV drives reach and ad spend, dual screening with players such as Shazam presents huge opportunities. Read More...
View article3 developments in the mobile ecosystem that will have an impact on marketers. Read More...
View articleCorporate awareness of mobile advertising is growing in the new year, according to a group of executives speaking at the Mobile Media Summit 2013. Rea...
View articleThe real value of native advertising is in its ability to establish a link between two brands: the publisher's and the marketer's. Read More...
View articleHubSpot has integrated video marketing platform Vidyard into its offerings, enabling subscribers who use video as part of their marketing campaigns to...
View articlePut mobile tools in the hands of store associates, create the endless aisle, enable self-serve, and deliver effective digital messaging. Read More...
View articleA new illustrated series on news site BuzzFeed entitled "The Instagram of Dorian Gray" brings Gray into the technology age, part of a promotion campai...
View articleESPN unveiled the newly redesigned XGames.com, a mobile-forward destination for fans of extreme sports and the lifestyle that goes with them. It also ...
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