The difference between public relations and publicity was spelled out in all the headlines and on all the news shows this past week. We didn't see the...
View articleThe broadband company tapped the agency to deliver an integrated branding campaign. Read More...
View articleLet's face it: People can't buy a product they know nothing about. One of the most ignored disciplines at a nascent company is marketing. Why? The big...
View articleWhat separates online marketing from offline marketing? Online marketing is a live performance and, thus, has had to change and adapt quickly. Offline...
View articleIf your focus is on B2B, then chances are your targeted market already receives tons of promotional email. Time is valuable for these people, and, rea...
View articleThe No. 8 dialup provider in the nation continues its successful strategyto acquire subscribers by co-marketing with bricks-and-mortar companies. Read...
View articleEngage, yesmail, IN2 tapped for deals; Mypoints buys back; PC Data goes global Read More...
View articleIs it possible for online shopping to be too much of a good thing? David tried to purchase a $200 VCR online, but it turns out he had better luck at a...
View articleThese are interesting times. One day, you pick up an article bemoaning (albeit gleefully) the demise of yet another dot-com with dire predictions for ...
View articleIt's almost time for Internet retailers to put up or shut up. One more holiday season of slow sites, lost orders, and late deliveries should separate ...
View articleThe popular children's TV show lends its brand and marketing clout to a site for new parents. Read More...
View articleYou've probably noticed that these days, arcades have pretty much gone the way of disco, but did you know that many of your favorite games are still a...
View articleIll-fated TV groom Rick Rockwell lends his face to a lottery site's new ad campaign. Read More...
View articleMany businesses think that because it's free to send email, more email is better than less email. Jeremy Bachmann of Countrywide Credit Industries Inc...
View articleSuccess has always been based on a company's ability to build strong relationships with customers, suppliers, partners, and, most important, employees...
View articleIn the shadow of impending court proceedings, recording labels are moving to promote their artists on Napster's site and service. Read More...
View articleThe giant portal player highlights its mobile services with a new campaign. Read More...
View articleAs we all know, a skilled and experienced affiliate manager is nearlyas rare as a Honus Wagner T-206 baseball card. If you're planning to implement an...
View articleAs you probably know by now, internet.com bought ClickZ this week. Good thing internet.com CEO Alan Meckler was the first speaker at the ClickZ B2B Em...
View articleThe pay-for-placement search engine hopes to leverage recent partnerships to boost ad sales. Read More...
View articleMost people think that a submission campaign is just about registering your main URL. If you do that, you are shortchanging yourself. A submission cam...
View articleThe Top 20 e-tailers of August 2000, according to PC Data Online. Read More...
View articleCovad's new campaign; ePrize and Contest.com team; Fox rolls out "Dark Angel" Superstitials Read More...
View articleAlthough this is a "101" column, Tig feels the topic of new business needs to be addressed. While going out and pitching new clients isn't necessarily...
View articleHave you ever thought, "Gee, wouldn't it be cool if when someone is looking at any product in my online store, I could offer a list of related product...
View articleA new industry self-policing group intends to promote FTC e-mail marketing standards. Read More...
View articleAfter weeks of sparring, Harris and MAPS stand down. Read More...
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