If you believe the current crop of TV ads, you have to own a new Lexusor a Beamer to have access to bleeding edge car navigation technology. Truth is,...
View articlePromotions.com explores a new method of delivering promotions. Read More...
View articleJanet and Nancy have been mapping out the email marketing terrain in these last weeks and a lot of ClickZ readers have been helping out. Today they're...
View articleNobody talks about convergence anymore. Eons (months) ago, industry analysts talked about a future where one device part television, part Internet-acc...
View articleA bill to extend the moratorium on Internet sales taxes has stalled in the Senate. It looks like a bill to allow such taxes (along with taxes on mail ...
View articleAn affiliate marketing player buys a similar company, in a bid toexpand its list of customers. Read More...
View articleAre you offering your advertisers meaningful access and exposure to your audience? And, ideally, opportunities for fruitful interaction? If not, doing...
View articleYou'll encounter more than a few obstacles in launching your affiliate program getting internal approval, selecting vendors, and setting up technical ...
View articleGreg and Emily recently encountered a host of problems while trying to use the online counterparts of traditional offline businesses. Many of these co...
View articleThree computer retailers, including two that do business online,agreed to change their advertising practices after the FTC charged them withdeceptive ...
View articleThe Daily Deal does some dealmaking of its own, with ScreamingMedia. Read More...
View articleHave you ever thought, "Gee, wouldn't it be cool if when someone is looking at any product in my online store, I could offer a list of related product...
View articleThe online direct marketing company rounds up new customers for itscustomer acquisition service. Read More...
View articleDoubleClick adds to its international resume, with the signing ofanother client. Read More...
View articleThis week, you're going to experience a different type of case study, one in which you get to predict how it will turn out. Heidi's taking a look at R...
View articleKind of a depressing headline, right? After all, if Amazon.com can't make it in e-tailing, who can? When you play for high stakes and take big risks, ...
View articleTwo traditional agency-types form a venture aimed at fulfillingearly-stage start-ups marketing needs. Read More...
View articleThe US market for pharmaceutical, health, and beauty products will explode from less than $250 million in 1999 to more than $18 billion in 2004, accor...
View articleRemember Evel Knievel and his famous leap across Snake River Canyon? Well, a lot of rich media companies have been floating in rarified air lately, ai...
View articleWe've all heard about the battle between the music industry and Napster, and few of us doubt that we'll see more of the same. What does copyright actu...
View articleJust in time for the summer theme park season, America Online stakesout a place in the roller coaster line. Read More...
View articleTom's not suggesting media planners should geek out on Slashdot and start tossing around phrases like "shell account" and "TCP/IP stacks" in conversat...
View articleDon’t get him wrong: Sean knows that email marketing works. At least in the short term. But "permission marketers" need to think about the long haul. ...
View articleWouldnt it be great to be able to monitor search-engine positioning results to answer ROI questions on GoTo.com versus Inktomi.com or Google.com? Or t...
View articleIf the numbers in Europe are any indication, the most popular Internet appliance will soon be the TV. Interactive TV appliances, digital televisions, ...
View articleThe Internet program guide company gets its content in front of moreeyeballs. Read More...
View articleTen Square this week forged an alliance with Chevron Corp., which will allow the marketing company to test its network on gasoline pumps at Chevron st...
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