Only half of Americans answered their Census forms this year, sharply down from previous decades. It's not that people are ignorant or unpatriotic. Ma...
View articleAd firm L90on Monday unveiled a wireless marketing solutioncalled L90|ToGo, a service based on the company's ad serving technologythat lets businesses...
View articleIn a bid to remain the top player in the domain name registration business, Network Solutions Inc. onMonday inked a multi-year, multi-million dollar m...
View articleOne of the ways you can increase the lifespan of the permission you receive from your customers is to choose your tone of voice and writing style care...
View articlePortal and access firm Excite@Home on Monday kicked off a television and outdooradvertising effort, which highlights the personalization features andu...
View articleIn an ideal world, effective customer relationship management (CRM) would be based largely on your ability to enhance yourcustomer communications to t...
View articleIn the latest round in the ad serving patent wars, 24/7 Media Inc. on Friday filed suitagainst industry leader DoubleClickInc., alleging that the latt...
View articleIs content still the driving force on the Internet? Depends which business magazine you read. One reports a growing trend toward syndication. Another ...
View articleForget banner ads, text links and click-throughs. A new start-up Internet firm, eTour.com, promises advertisers itwill deliver people directly to thei...
View articleLet's talk about Bill Gates. Since Dana started covering him in 1983, Bill has gone from geek to god to myth to legend. But even legends have problems...
View articleExpect edgy ads from financial news and information company TheStreet.com, which late Thursday selected DeVito/Verdi asagency of record for its June r...
View articleIt's the end of another month. You're not quite sure what to do with all the stats and charts available from your affiliate network provider's web sit...
View articleStart-up cable, satellite, and Web player IMNTV, which plans to offer professionaland amateur music video content, is ramping up its marketing efforts...
View articlePeople like to talk about how technology is going to change the way we do business. Or how the launching of some new capability is going to change eve...
View articleRichard would like to tell you that setting up a merchant account and real-time credit card processing is quick and painless. But he'd be a big fat li...
View articleAfter examining existing consumer protection rules and guidelines onadvertising, the Federal Trade Commissionthis week said advertisers must be as car...
View articleA survey conducted by Greenfield Online and sponsored by pogo.com takes a look at how Internet access at the office changes the way people work and pl...
View articleInternet advertising and marketing firm L90 on Thursday opened the doors on a newdivision -- L90Latino -- that aims to reel in advertisers and publish...
View articleThe online advertising industry is in for a shock. At the very moment agencies are becoming comfortable with rich media, the rules are changing. The c...
View articleEarthnoise.com, a start-up video sharing community, on Wednesday hired fouragencies to help it make a big splash with its spring public debut. Read Mo...
View articleThese days, any Hollywood star with a shred of self-respect has his or her own web site. In most cases, these sites support fan-club activities. But m...
View articleThanks to the Nasdaq crash, we can all look forward to more reasonable pricing for portal advertising. Most media planners try to find deals for their...
View articleIn a bid to expand its capabilities in the growing field of onlinemarketing, Alternate Marketing NetworksInc. on Thursday acquired AdTrackMedia.com, a...
View articleI know you're enjoying the battle between Time Warner and Disney over thecarriage of ABC channels on some big cable systems. Even if the action has su...
View articleSearch technology firm Inktomi Corp.on Thursday agreed to urge companies from its client list to join DoubleClick Inc.'s recently announcedsearch netw...
View articleVerio Inc., a web hosting company, Thursday announced it will provide the infrastructure to support 5th Avenue Channel Corp.'s NeTVideoNetworks, a TV ...
View articleHere's the first of our weekly email case studies, starting off with a look at a company that knows how to put together an email newsletter from start...
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