News about the comeback of the "P" word in that one place online that's visited most, your inbox. New technologies coupled with HTML email clients can...
View articleA look at one of affiliate marketing's dirty little secrets: fraud. It's not something most people in the industry talk about with any regularity at l...
View articleBroadband Internet provider Cypress Communications Fridaylaunched a print advertising campaign aimed at reaching small- and medium-sized businesses. R...
View articleMarketing professionals who are responsible for web sites need to take control of them and, if necessary, make tough decisions when they aren't workin...
View articleA possible threat to the rich media community was delivered this week as Netscape released the preview version of Netscape 6.0. Netscape does not incl...
View articleFirst it was apples and oranges, now it's bananas; search engine Ask Jeeves on Thursday struck a deal with DOLE Fresh Fruit Co. to stick its logo and ...
View articleAmazon.com reasserted its authority as the top online retailer among US home Internet users, according to PC Data Online. Despite rumors of its immine...
View articleStart-up MediaInternet.comlaunched on Thursday, joining the ranks of those hoping to capitalize onthe online media buying business. Read More...
View articleMichael has a confession to make: Ninety-five percent of the printed media kits he receives go right on top of the pile, collecting dust. So where doe...
View articleAsian portal Chinadotcom on Thursdayfurther solidified its ties to the United States, as its Web Connection subsidiary acquired amajority stake in US-...
View articleNielsen//NetRatings and Spectra, both divisions of Dutchinformation giant VNU, on Thursday agreedto merge their consumer data in an effort to help tra...
View articleEver been to a web site that personalizes its offerings for users? Typically, such a site offers to target relevant information to users who tell the ...
View articleSearch engines are the primary way most people find web sites, but web site designers forget to think of this when they create their sites. Often, sit...
View articleResearch studies show that e-tailers only have one chance to survive. One bad experience almost guarantees a customer won't return for more. Not so fo...
View articleCMGI's AltaVista portal and retailer Musicland StoresCorp. Thursday struck a co-marketing deal that leveragesAltaVista's online brand equity and Music...
View articleCMGion is building an "infostructure" around CMG's NaviSite hosting, Novell's NDS and Directory Enabled Net Infrastructure Model, and Sun's servers th...
View article@Home on Wednesday kicked off a newnational campaign, designed by D4Creative Group, in an effort to capture new customers for itshigh-speed cable Inte...
View articleOne of the only truisms of the digital age is that the ink is never dry on a web site. And it shouldn't be. Those days of putting up a brochure site a...
View articleOnline grocery and prepared food delivery firm Pink Dot this week picked BBDO West as advertising agency of recordfor an estimated $10 million account...
View articleDana had a column rejected last weekend. The editor said it was "Marketing 101, maybe the first six weeks." That may be true, but the fact remains tha...
View articleAfter a year of development, cost-per-click player Advertising.com on Wednesday releasedits new ad serving system -- Ad-OS -- which can deliver ads ac...
View articleMany marketers submit their sites to the search engines carefully, only to find they didn't get listed in this search engine or that one. There's a lo...
View articleAd technology and design shop Bannerlab.com on Wednesday tapped Akamai and CMGI's AdForce for the infrastructure to supportits delivery of streaming m...
View articleAd giant Omnicom Group has addedanother marketing firm to its portfolio of investments, with an agreementon Wednesday to take a piece of EisnorInterac...
View articleOnline advertising marketplace AdOutlet.com on Wednesday snapped up $25million in new financing led by DLJ's venture capital arm, The Sprout Group. Re...
View articleInternet marketing firm BeyondInteractive this week opened the doors on its first two internationaloffices, in China and Mexico, as part of an expansi...
View articleWith all of the ads for equity deals giving agencies a taste for theventure capital business, it's no surprise that Mezzina/Brown on Tuesdayjumped in ...
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