Five years ago, who knew that email would become such a marketing powerhouse? Even two years ago, very few of us were marketing through this channel. ...
View articleDirect marketer Rapp CollinsWorldwide and HispanAmerica Response Marketing on Thursday formed ajoint venture to tap the U.S. Hispanic market, using bo...
View articleA recent ezine headline, "Nerve Creates Internal PR Firm," brought crashing home the impact of the dot-com revolution on the public relations business...
View articleCandidates for U.S. President have taken their campaigns to the Internet like never before. From online fundraising to schmoozing with the digerati (a...
View articleOne of the hardest tasks in marketing is measuring the specific impact a news story is making on the market. The public makes its feelings known about...
View articleUsed car retailer OneGoodCar.com onFriday picked DDB Seattle to handle its$12 to $15 million advertising account, which will involve regionalroll-outs...
View articleOne increasingly popular variety of dot-com incubator has another name:advertising agency. Read More...
View articleY&R 2.1, Young & Rubicam's new agency, onFriday boasted of landing four new accounts for dot-com companies -- Harrods.com, Mall.com, Global Digital Me...
View articleDid you know Joel wears two hats? He can talk from the merchant's perspective as well as the affiliate's because he's been there. Today he tells affil...
View articleSome of the most effective entrepreneurs are very unreasonable. They use being unreasonable as a tool. These are the people who get stuff done. They b...
View articleEverAd, a start-up that aims tointegrate advertising into software, is releasing an MP3 technology thatallows advertisers to sponsor specific songs, w...
View articleFinancial information site Worldlyinvestor.com on Friday inked a deal with AltaVista Co. that puts its internationalfinancial content on the AltaVista...
View articleThink you've had a bad week, ducky? Before you feel sorry for yourself today, how about we stage a little pity party for Mr. Richie Rich himself, Giga...
View articleCircline, an online marketplace forarts and antiques, this week launched a four-month $4.4 million marketingpush, which includes a Web site re-design,...
View articleIn viral marketing, there's a fine line between spreading your brand name like wildfire and spreading it too thin. Even "viral marketing" itself sound...
View articleDevelopers of Internet-enabled advertising software defended themselvesThursday against accusations of creating "spyware" and violating the privacyof ...
View articleDot-com hopefuls vie for media, investor and potential partner attention wherever they go. On average, newdot-coms spend $25 million per year on marke...
View articleConsumer researcher CyberDialogue, which filed for its initial public offering last week, onThursday acquired Applied Management Marketing (AIM), the ...
View articleCompensation for media services in an interactive agency is always a subject of debate, especially when you consider a typical client: a dot-com strug...
View articleHigh school alumni site ClassMates.com on Thursday signed Beyond Interactive as itsagency of record and kicked off a three-month, $3 million onlineadv...
View articlePromotions player e-centives onThursday struck a wide-ranging multi-year marketing deal with Excite@Home,which also made an investment in the direct m...
View articleEmail is red-hot right now. It ranks number one, alongside affiliate networks, for effectiveness. The key to dramatically improving performance and RO...
View articleUnless you have an Internet-based set-top box on your television, youprobably didn't notice the enhanced advertisement for the Ford Focus on Wednesday...
View articleAdvertising leader DoubleClick onWednesday unveiled a network of six vertical sites aimed at positioning thecompany as an expert resource for advertis...
View articleGeneral Magic, creator of atechnology that allows people to read their e-mail over the telephone, onTuesday struck a marketing deal with JunoOnline Se...
View articleATI Networks, the publishers of ARealGem.com and ArtGems.com, on Wednesday picked Flycast Communications to represent itssites. Read More...
View articleDigital technologies, which will enable consumers to create and share personal multimedia content, will make plain text e-mail seem like black-and-whi...
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