Copywriters are always getting into arguments with art directors. It's like the Hatfields and McCoys. The Capulets and Montagues. They do battle daily...
View articleWhat happens when worlds collide? Explosions that impact us all. And what's going to be the impact of the collision of the analog and digital worlds? ...
View articleIntranets.com, an idealab!-incubated company that providesfree collaboration sites for businesses, on Tuesdaykicked off a $10 million national adverti...
View articleSpending on online advertising rose to $1.2 billion in the third quarter of1999, putting the industry on track for a $4.4 billion dollar year,accordin...
View articleWhat's FUD, you ask? It's an acronym that describes the strategy some Internet businesses use to build up buzz and cow the competition: Fear, Uncertai...
View articleIn the last year, free access providers like NetZero, AltaVista and Free-PC have gotten a lot of ink. Jeff argued in his last column that Internet use...
View articleCost-per-click player TeknoSurf.com Tuesday changed its name to Advertising.com and hired former DoubleClick VP of businessdevelopment, Jeffrey Dickey...
View articleJim's already reminded buyers and planners to make very clear to site reps just what it is they are looking for when shopping sites for placing ads. B...
View articleEverybody likes to put a little zip in their step, but watch your step when it comes to asking web visitors about their ZIP Code. When it comes to col...
View articleAn estimated 10.3 million Americans have changed their opinions aboutfinancial service brands as a result of information retrieved online,according to...
View articleOxygen Media, the online network whichwill be paired with a cable channel aimed at women, this week struck anadvertising deal with MSN Hotmail topromo...
View articleVoice, data, and Internet service provider Broadwing Wednesday will launch its first national advertising and marketing effort, a ten-month-long campa...
View articlePersonalization firm NetPerceptions this week bought data analysis company KD1 for around $126 million in stock, in abid to create a more compelling t...
View articleFeedback about your site is a key component in building a relationship with your customers. If you're inclined to say, "We don't need no stinking feed...
View articleBefore they were billionaires, Bill Gates and Steve Ballmer were regular players at Comdex, and Dana was able to observe them closely. Nervous on-stag...
View articleIn the offline world, most seasoned direct marketers are also database marketers. They segment the customer file... mail it... analyze the results. Th...
View articleYou're budgeting and planning for an investment in Internet marketing. Naturally, you want to understand what your competitors are spending, and what ...
View articleLoyalty marketer FreeRide.com Monday launched the test phase of what will eventually bea national advertising campaign, encompassing radio, newspaper,...
View articleLast week, Janet wrote about putting together a sales leads pipeline. "Preaching to the choir!" one frustrated reader responded. "How do I get stubbor...
View articleAffiliate programs are cropping up everywhere. No longer just a dot-com phenom, even traditional dirt-world retailers are getting into the act. In fac...
View articleBarry gives you a basic plan for building your own business community. Doing so may not be the right option for everyone, but it offers some interesti...
View articleDana suspects spam, and at first it seems like he's getting nowhere. Then eureka! With all the brouhaha in the U.S. over spamming, and the Direct Mark...
View articleLast month, Red Herring magazine ran a cover story with the title "For Love or Money." It concerned the motivational changes in Internet employees tha...
View articlePhoneFree.com, which provides freePC to PC voice calls, on Friday kicked-off its first national radiocampaign, with spots running during the NFL playo...
View articleInternet postage supplier Stamps.com this week inked a marketing deal with USWest , a telecom player that is one of nation's the largest providers ofD...
View articleNike, long known for cutting-edge advertising created with Wieden & Kennedy, this weekend starts a televisioncampaign designed to drive viewers to its...
View articleIt's a hard thing for a proud small-biz web site owner to do, but Nick wants you to get a total stranger to come and look at your site. Find a friend ...
View article