Profile-based marketing company Engage Technologies Inc. said that adnetwork Flycast Communications Corp. will deployEngage's profiling technology acr...
View articleWe've had plenty of discussion about Microsoft. From the moment of decision all the way through the weekend, sites like SlashDot have been burning up ...
View articleHome decorating e-commerce site decoratetoday.com retained J. Walter Thompson-Detroit and Connors Communications to implement anationwide advertising ...
View articleOnce a buzzword becomes really hot, and people actually start implementing a solution based on the buzzword, the old buzzword becomes passe. That's th...
View articleVenturelist.com, whose tagline is"Where Venture Meets Capital" and a collaboration between M&A West Inc. and Digital Bridge Inc., launched anational a...
View articleNatural language search engine Ask Jeeves launched a marketing program in theproduce department of supermarkets across the country. Read More...
View articleAs the heat appears to be intensifying over the practice of collectingconsumer data from Web users, the industry launched its own plan to allowsurfers...
View articleNearly one-third of Internet users are saving money on the Internet thanks to online coupons, according to a study by NPD Online Research. Read More...
View articleUniversal Studios Recreation Grouphas selected Messner Vetere Berger McNamee Schmetterer/EURORSCG (MVBMS) to manage the division's interactive adverti...
View articleInternet promotion solutions company Webstakes launchedWinner Wonderland on its site, a new holiday shopping initiative for Internetretailers Amazon.c...
View articleGTMI, LLC, parent-company for TargitMail.com, and Intline.com, this weekannounced an agreement that would provide fully compatible streamingaudio/vide...
View articleConsumer automotive Internet service Autoweb.com launched its first nationallybroadcast advertising campaign, a $12 million effort created by the SanF...
View articleExpanding its off-line marketing campaign, Styleclick.com Inc., operator of anetwork of style related e-commerce sites, began a radio advertising stra...
View articleCGN Marketing & Creative Serviceshas been named agency of record for BroadVision Inc., a supplier ofone-to-one e-business applications. Read More...
View articleMyPoints.com Inc., a provider of Internetdirect marketing, loyalty and incentive solutions, signed an agreement toprovide Sprint with Internet direct ...
View articleCommunity site operation theglobe.com launched a $27 millionadvertising campaign designed to promote its brand and key services,including its online c...
View articleMany sites starting up these days have a much more difficult task than they used to when it comes to promoting themselves. In the good old days, you c...
View articleWhich is it? Personalization is good, giving each customer the individualized treatment they deserve. Personalization is bad, infringing on our privac...
View articleEmployment site jobs.com Inc. named McKinney & Silver as itsadvertising agency of record for a $15 million to $20 million advertisingcampaign, aimed a...
View articleAdauction.com said it has retained theservices of executive search firm Heidrick & Struggles and its mediaservices partner Stephen Unger to conduct a ...
View articleOnline gift service SEND.COM launched a $20 million advertisingcampaign featuring "The Giver" persona. Read More...
View articleFor years, we've dabbled with kiosks. Those stand-alone terminals in stores that, well, stand alone with no users to be found. Many of the early kiosk...
View articleInternet shoppers are three times more likely to buy items offline than online when browsing for items on the Internet. The fact that people are shopp...
View articleErnst & Young predicts another strong holiday season for online retailers, and why not? PC Data says the rush has already begun, as evidenced by its l...
View articleBoy, that Microsoft antitrust thing sure was entertaining. It had great characters, a plot any reporter could follow, and (supposedly) a definite endi...
View article24/7 Europe, a subsidiary of 24/7 Media, said that its German subsidiary, 24/7 Deutschland has added offices in Duesseldorf and Frankfurt to bolster i...
View articleIt’s no wonder that email marketing is such a hot topic these days: When properly planned and targeted, email is the most effective direct response to...
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