There's a basic childishness in covering technology. Like a lesson from an 8-year-old. By the time the kid masters a toy, he's tired of it. This is wh...
View articleInternet media and datamarketing company Avenue A Inc. launched Precision E-mail, acomplete service for planning and executing opt-in e-mail marketing...
View articleMedia Metrix subsidiary AdRelevance Inc., which tracks where,when, how and how much Web marketers and their competition are advertisingonline, launche...
View articleThe Latin American online population is growing at a faster pace than the Internet population at large. As barriers such as expensive connect charges ...
View articleDigital media solutions provider Solbright Inc. delivered Dispatch 3.0,with new capabilities to validate rich media ads before sending campaigns topub...
View articlePetstore.com launched its first nationaladvertising campaign and said it will follow up later this week with a newlydesigned Web site. Read More...
View articleProfile-based marketing company Engage Technologies Inc. and interstitial adcompany Unicast are teaming up to create profiledriven "Superstitial" rich...
View articleLoyalty programs have attracted more and more attention since the advent of database marketing and the web. A good loyalty program is one that fits na...
View articleExcite@Home launched the TrueMatch CharterAdvertising Program, an online initiative that enables advertisers to deliverrich media advertisements that ...
View articleHachette Filipacchi Medias, aunit of Lagardere SCA, acquired an equity interest in online advertising andmarketing firm Phase2Media. Read More...
View articleComet Systems, developers of the CometCursor, unveiled the Cometized Banner, a new product for online advertisingthat automatically serves branded cur...
View articleAt breakfast with president Gene Kavner of Web3000, Dana learned they are building an ad network based on Internet shareware. The idea is to take the ...
View article"What's in an email? That which we call an email by any other name would smell as sweet." Not exactly how the line goes, but direct email as a media v...
View articleAffiliate marketing company LinkShare Corp. has been selected by Dell Computer to develop and manage anaffiliate marketing program for its Asia Pacifi...
View articleEach Sunday Dana tries to ride his bike in Atlanta. It's frustrating because of the way cities develop with cul de sacs, widened highways and choking ...
View articleInternet users with less than six months experience on the Net are more confident about shopping online for the holidays this year, according to a sur...
View articleThink about your own online use. How much time do you really spend surfing the web, hopping from site to site searching for new content? Now think abo...
View articleMike read a cute little article called "The Dirty Dozen" in another publication. The columnist reached out and asked various people what they hated mo...
View articleThe National Association of College Stores Inc.(NACS), a trade association for the collegiate retailing industry, filed afederal lawsuit against Varsi...
View articleFor the past two weeks, Janet and Nancy have been covering the findings of some recent J.M.Ryan & Associates research on media buyers. Today, they fin...
View articleBaseball's declining in popularity because it doesn't happen fast enough. Hockey and wrestling, however, give you quick bursts of activity. And the sa...
View articleAd network and ad serving technology company Real Media said it landed 59 newadvertisers in September and October in categories including automotive,t...
View articleWhat happens to all those online shopping carts that consumers abandon instead of making the purchase? Instead of clogging cyber-aisles, the customers...
View articleDirect marketing and media firm VentureDirect Worldwide said itsonline divisions have grown by 500 percent in the first nine months of 1999 comparedto...
View articleA report from Forrester Research confirms what most people already believed to be true: privacy fears are holding back Web shopping. But more experien...
View articleHome shopping network ValueVision International Inc. named CampbellMithun Esty (CME) as its advertising agency of record to develop amulti-million dol...
View articleNORDSTROM.com, a subsidiary of departmentstore chain Nordstrom Inc., launched its first national advertising campaignto promote NORDSTROMshoes.com. Re...
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