Top 7 Reasons You Need, Nay, You Must Be at ClickZ Live New York
Conference Coverage

Top 7 Reasons You Need, Nay, You Must Be at ClickZ Live New York

11y Shivali Bhammer

Top 7 Reasons You Need, Nay, You Must Be at ClickZ...

ClickZ Live is just two weeks away! Check out the top reasons why you should be attending our premier marketing event. Read More...

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Best of South by Southwest Interactive 2015
Marketing

Best of South by Southwest Interactive 2015

11y Emily Alford

Best of South by Southwest Interactive 2015

ClickZ met with brands and agencies at South by Southwest 2015 and asked about their favorite panels and discussions along with exciting new trends in...

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What the Apple Watch Really Means for Brand Advertisers
Media

What the Apple Watch Really Means for Brand Advertisers

11y Tessa Wegert

What the Apple Watch Really Means for Brand Advert...

The Apple Watch is opening up a whole new world for marketers - but what can brands realistically do on the device? Read More...

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It Can Be Hard to Shift a Habit
Analytics

It Can Be Hard to Shift a Habit

11y Neil Mason

It Can Be Hard to Shift a Habit

What does it take to break consumers of their shopping habits and move them to your brand? Read More...

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The Israeli Tech Scene: What You Need to Know About "Start-Up Nation"
Marketing

The Israeli Tech Scene: What You Need to Know About "Start-Up Nation"

11y Alan Cutter

The Israeli Tech Scene: What You Need to Know Abou...

Israel has become a hotbed for start-ups. What should marketers know about the so-called "start-up" nation? Read More...

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Keyword Research Tools for Content Marketing
Asia

Keyword Research Tools for Content Marketing

11y Navneet Kaushal

Keyword Research Tools for Content Marketing

Keyword research tools go well beyond finding the best keyword phrases and can be applied to help create better content topics. Read More...

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FTC Workshop to Focus on Cross-Device Tracking
Media

FTC Workshop to Focus on Cross-Device Tracking

11y Mike O'Brien

FTC Workshop to Focus on Cross-Device Tracking

The FTC's upcoming workshop will focus on the potential benefits and privacy issues surrounding marketers' practice of tracking consumers on their mob...

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Facebook Integrates Mobile Payments Into Messenger
Media

Facebook Integrates Mobile Payments Into Messenger

11y Yuyu Chen

Facebook Integrates Mobile Payments Into Messenger

The social media giant has unveiled a mobile payment feature for its Messenger app. Will this new product help Facebook conquer the peer-to-peer payme...

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Is Your Marketing Budget Mobile Enough? [Study]
Media

Is Your Marketing Budget Mobile Enough? [Study]

11y Mike O'Brien

Is Your Marketing Budget Mobile Enough? [Study]

Reviewing campaigns from Coca-Cola, MasterCard, Walmart, and AT&T, the Mobile Marketing Association measured mobile's impact scientifically, and f...

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12 Easy Ways to Feed the Content Machine
Marketing

12 Easy Ways to Feed the Content Machine

11y Robin Neifield

12 Easy Ways to Feed the Content Machine

These dozen tips can help you invigorate your content marketing efforts - are they part of your strategy? Read More...

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Reach Customers Where They Are With Mobile
Media

Reach Customers Where They Are With Mobile

11y Dave Lloyd

Reach Customers Where They Are With Mobile

A surprising 53 percent of small businesses don't have a website and their customers have already moved onto mobile devices. Learn the importance of r...

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Personalized Marketing: How to Take a Customer-Centric Approach
Data insights

Personalized Marketing: How to Take a Customer-Centric Approach

11y ClickZ News Staff

Personalized Marketing: How to Take a Customer-Cen...

Customers these days expect personalization from brands, so how can you create an effective customer-centric marketing strategy? Read More...

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5 best branded St Patrick's Day tweets
Acquisition

5 best branded St Patrick's Day tweets

11y Huw Jenkins

5 best branded St Patrick's Day tweets

St Patrick's Day is the time of year we all conveniently cherish some vague trace of Irish blood in the family. An excuse to drink like a leprechaun, ...

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VIDEO: Thomson Reuters Sees 240% Conversion With Revamped Content Strategy
Marketing

VIDEO: Thomson Reuters Sees 240% Conversion With Revamped Content Strategy

11y Melanie White

VIDEO: Thomson Reuters Sees 240% Conversion With R...

At the recent Adobe Summit, ClickZ caught up with Casey Hall at Thomson Reuters to find out why a content strategy focused on thought leadership and c...

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IBM Teams Up With Twitter for Social Media Data Analysis
Analytics

IBM Teams Up With Twitter for Social Media Data Analysis

11y Dan Worth

IBM Teams Up With Twitter for Social Media Data An...

The collaboration between IBM and Twitter will allow brands to incorporate Twitter's social data into other data sources in an effort to improve marke...

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Temptations launches crazy cat campaign
Acquisition

Temptations launches crazy cat campaign

11y Huw Jenkins

Temptations launches crazy cat campaign

Temptations is promoting its Snacky Mouse product with a...different online campaign, complete with cat boxing and a standalone game on Buzzfeed's web...

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What Condition Is Your Context In?
Data insights

What Condition Is Your Context In?

11y Catherine Magoffin

What Condition Is Your Context In?

To drive better business results, contextual marketers should begin to focus on customer and business "circumstances" instead of solely on the big dat...

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Choosing a Domain Name for Chinese Websites
Asia

Choosing a Domain Name for Chinese Websites

11y Gordon Choi

Choosing a Domain Name for Chinese Websites

In the Chinese market in particular, a good domain name is extremely important for any future marketing of your business. Read More...

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Is Ex Machina’s Tinder Tactic Clever or Deceptive?
Social

Is Ex Machina’s Tinder Tactic Clever or Deceptive?

11y Yuyu Chen

Is Ex Machina’s Tinder Tactic Clever or Deceptive?

The movie "Ex Machina," which premiered this weekend at South by Southwest, tricked Tinder users in Austin with its promotional campaign. Is this mark...

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YouTube Video Series Shows Branded Content's Success
Media

YouTube Video Series Shows Branded Content's Success

11y Mike O'Brien

YouTube Video Series Shows Branded Content's Succe...

After successfully rebranding itself through YouTube, Johnson & Johnson skincare company Clean & Clear is the subject of Google's new behind-t...

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SXSW 2015: Shazam Partners With Brands to Simplify Search
Search

SXSW 2015: Shazam Partners With Brands to Simplify Search

11y Emily Alford

SXSW 2015: Shazam Partners With Brands to Simplify...

Shazam's chief product officer, Daniel Danker, spoke with ClickZ at South by Southwest about a new feature on the brand's app that will use images and...

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Event: How to build a billion-dollar startup
Events & Awards

Event: How to build a billion-dollar startup

11y Lucinda Beeman

Event: How to build a billion-dollar startup

How do companies like Airbnb go from plucky upstarts to industry icons? Join our friends from StrategyEye at their ‘Building a Billion-Dollar Startup’...

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SXSW 2015: Pinterest Tackles Users' Fear of Missing Out
Social

SXSW 2015: Pinterest Tackles Users' Fear of Missing Out

11y Emily Alford

SXSW 2015: Pinterest Tackles Users' Fear of Missin...

Raashi Bhalla, creative strategist at Pinterest, spoke with ClickZ at South by Southwest about how the Internet has hardwired our brains to leave us c...

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Smart Insight's Dave Chaffey @ TFM&A 2015
Video

Smart Insight's Dave Chaffey @ TFM&A 2015

11y Huw Jenkins

Smart Insight's Dave Chaffey @ TFM&A 2015

We discussed the company's mission, and how marketers need to make content central to any strategy before embarking upon social journeys. Read More...

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Leveraging Entertainment Events: No Longer Just a Job for Social Media
Automation

Leveraging Entertainment Events: No Longer Just a Job for Social Media

11y Mari Kim Novak

Leveraging Entertainment Events: No Longer Just a ...

To connect with consumers, brands must react in real time to current events. Social media is no longer the only space for this - and marketing automat...

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4 Tactics to Improve Google Display Network Lead Quality
Display Advertising

4 Tactics to Improve Google Display Network Lead Quality

11y Michelle Morgan

4 Tactics to Improve Google Display Network Lead Q...

The Google Display Network can be a great place to generate leads, but sometimes the quality of those leads can be questionable. Read More...

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Creating the Perfect Email/Digital Marketing Program for Your Organization
Email

Creating the Perfect Email/Digital Marketing Program for Your Organization

11y Jeanne Jennings

Creating the Perfect Email/Digital Marketing Progr...

If money and time weren't issues, what kind of digital marketing program would you create for your brand? Read More...

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