In part two of our video interview with Matt Van Dalsem, director of global media planning at BlackRock, he shares his insight into social media. Read...
View articleNeed a better return from Google Shopping? Google partner Push reveals the 10 secrets agencies use to get results. Read More...
View articleIn 2016, ESA will launch a rocket into space with a Belgian CubeSat on board. The mini-satellite will serve as an advertising billboard, operated by C...
View articleThe introduction of "Unified Device Targeting" means that campaigns will soon target desktops, tablets, and mobile devices automatically. Are you prep...
View articleRegardless of what has been said throughout the industry, engagement still matters when it comes to email marketing. Here's a look at why. Read More...
View articleTo truly provide a great customer experience, you must combine the power of your customers with the power of your employees. Read More...
View articleDoes the language marketers use have an effect on how successful our digital campaigns are? If we change the words we use, could we stack the deck in ...
View articleAlthough the platform is banned in China, Twitter's new Hong Kong office will target Chinese advertisers who are broadening their international horizo...
View articleA look at how to use data for more targeted advertising and better return on investment. Read More...
View articleIn collaboration with DataSift, which can access and scale Facebook's pipeline of data, the social media giant can provide marketers with insights abo...
View articleMobile is a key channel for accessing social media platforms in Indonesia and other emerging Asian markets – especially for Facebook. Read More...
View article.rising was at the Technology for Marketing and Advertising (TFM&A) Show, to catch up with Kentico Software's Robert Pinkas. We discussed the diff...
View articleIn advance of his session at ClickZ Live New York, The Weather Company's vice president of programmatic, Jeremy Hlavacek, talks about the role big dat...
View articleHow can your team be more Oreo’s ‘Dunk in the Dark’ and less Paddy Power’s ‘Prove you’re Not Prejudiced’? Five principles from a surprising discipline...
View articleContextual commerce combines the power of data from devices like wearables and smartphones with the ease of interaction in physical spaces. But does i...
View articleO2 attempt to console Orange Wednesdays users by granting one last pair of free cinema tickets to those who post the company their old Orange sim card...
View articleYour email marketing program may work for most of your subscribers, but may still be annoying a few of them. Here are some tips for keeping everyone h...
View articleMarketing automation systems can help you effectively manage your budgets and marketing plans, so that you can increase your optimization efforts. Rea...
View articleAmazon has opened an e-commerce store on Alibaba's Tmall retail platform to reach more Chinese shoppers online. Read More...
View articleThe automotive industry is extremely well positioned to engage consumers through mobile video advertising. Read More...
View articleApple's CEO Tim Cook unveiled the Apple Watch today, the company's first foray into wearables. But while brands like Uber and W Hotels have already fo...
View articleWith global Coca-Cola sales dwindling somewhat, it looks like the brand is looking back to the past - and the nostalgia it might invoke in consumers -...
View articleIn the first of a two-part video series with BlackRock's director of global media planning, Matt Van Dalsem, he shares what great digital marketing tr...
View articleAccording to Twitter, yes. Those using the hashtag #AmazonFamilyUS want 'Amazon Mom', a market existing on Amazon US, to be changed to 'Amazon Family'...
View articleLast week's Mobile World Congress underscored just how interconnected our digital world is becoming. What does this mean for the future of marketing a...
View articleIs passing Google's mobile-friendly test good enough to ensure that your site is optimized the best it can be? Read More...
View articleWhile the goal of most marketers is to stand out from the crowd, could it sometimes be beneficial to fit in instead? Read More...
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