Pizza Hut Takes App Marketing Curbside
Data insights

Pizza Hut Takes App Marketing Curbside

11y Emily Alford

Pizza Hut Takes App Marketing Curbside

At this week's Mobile World Congress, Pizza Hut and Visa rolled out plans for a connected car that allows users to order, pay, and have pizza delivere...

View article
Expedia Turns to Twitter to Promote Netherlands Tourism
Social

Expedia Turns to Twitter to Promote Netherlands Tourism

11y Mike O'Brien

Expedia Turns to Twitter to Promote Netherlands To...

To show there's more to the country than Amsterdam, the Netherlands Board of Tourism and Expedia are utilizing the social platform to reveal Van Gogh ...

View article
Always launches #LikeAGirl follow-up
Acquisition

Always launches #LikeAGirl follow-up

11y Huw Jenkins

Always launches #LikeAGirl follow-up

Always’ campaign to build girls’ confidence continues with this video showing girls around the world what they can do “like a girl”, released ahead of...

View article
3 Ways You Can Improve Landing Page Testimonials
Acquisition

3 Ways You Can Improve Landing Page Testimonials

11y Tim Ash

3 Ways You Can Improve Landing Page Testimonials

Positive customer feedback can help increase your conversion rate. Here are three tips for making your testimonials appear genuine, therefore increasi...

View article
Paddy Power's 'prove you’re not prejudiced’ Chelsea campaign provokes fierce backlash
Acquisition

Paddy Power's 'prove you’re not prejudiced’ Chelsea campaign provokes fierc...

11y Huw Jenkins

Paddy Power's 'prove you’re not prejudiced’ Chelse...

Paddy Power's marketing taste is being questioned with its latest publicity stunt calling on Chelsea fans to pose at a stall set up at the recent Wemb...

View article
How Agencies Buy Marketing Technology
Marketing

How Agencies Buy Marketing Technology

11y Marko Muellner

How Agencies Buy Marketing Technology

The relationship between agencies, marketing software vendors, and the brands they serve is a complicated one. Let's try and break it down. Read More...

View article
Are We Seeing an E-Newsletter Renaissance?
Email

Are We Seeing an E-Newsletter Renaissance?

11y Kevin Miller

Are We Seeing an E-Newsletter Renaissance?

Email newsletters are staging a comeback. Here's a look at why they can be a good idea and how to make sure they're successful. Read More...

View article
Email Marketers Are the New Keymasters of Digital Experience
Advanced Email Marketing

Email Marketers Are the New Keymasters of Digital Experience

11y Shawn Myers

Email Marketers Are the New Keymasters of Digital ...

Email marketing isn't going anywhere. In fact, it's becoming more important than ever, as it increasingly gives marketers the means for creating digit...

View article
5 Questions to Ask About Mobile App Tracking
Actionable Analysis

5 Questions to Ask About Mobile App Tracking

11y David Sprinkle

5 Questions to Ask About Mobile App Tracking

More and more businesses are choosing to create mobile apps, so consider these five questions as you embark on the planning process. Read More...

View article
Chinese Government Cracks Down on Fake Social Accounts
Asia

Chinese Government Cracks Down on Fake Social Accounts

11y Sophie Loras

Chinese Government Cracks Down on Fake Social Acco...

Digital marketers say Chinese regulation to implement real-name verification for social media accounts will enhance the quality of consumer data. Read...

View article
Is There Still a Place for Content Marketers on Google+?
Social

Is There Still a Place for Content Marketers on Google+?

11y Emily Alford

Is There Still a Place for Content Marketers on Go...

As Google+ segments into separate photos, Streams, and Hangouts products, marketers must strive to find a new way to navigate the often overlooked soc...

View article
VIDEO: Why Does Gen Z Matter to Ford?
Social

VIDEO: Why Does Gen Z Matter to Ford?

11y Yuyu Chen

VIDEO: Why Does Gen Z Matter to Ford?

In this video interview, Sheryl Connelly, manager of global consumer trends and futuring at Ford, shares her insights into Gen Z and talks about how t...

View article
Digital Marketing People on the Move: February 2015 Roundup
Marketing

Digital Marketing People on the Move: February 2015 Roundup

11y Yuyu Chen

Digital Marketing People on the Move: February 201...

This is a roundup of new hires and promotions in the digital marketing industry during February of 2015. Read More...

View article
Strategic Resends: Working Smarter, Not Harder
Email

Strategic Resends: Working Smarter, Not Harder

11y Jeanne Jennings

Strategic Resends: Working Smarter, Not Harder

Resending similar emails throughout a campaign could allow you to cut down on the work required and increase your return on investment. Read More...

View article
Ford drives social-first marketing strategy
Acquisition

Ford drives social-first marketing strategy

11y Huw Jenkins

Ford drives social-first marketing strategy

Ford is driving forward with a social-first marketing strategy, as the car maker continues to shift away from a model “primarily of media relations” t...

View article
Programmatic Fact vs. Fiction
Media

Programmatic Fact vs. Fiction

11y Eric Wheeler

Programmatic Fact vs. Fiction

This column, guest authored by Orchard Richardson, seeks to dispel the many myths that abound in the programmatic buying world. Read More...

View article
How to Use Social Media to Climb the Career Ladder
Marketing

How to Use Social Media to Climb the Career Ladder

11y Jasmine Sandler

How to Use Social Media to Climb the Career Ladder

Are you using social tools effectively enough that they could help you move forward in your digital marketing career? Read More...

View article
Twitter Offers Conversion Tracking Tool to Measure ROI
Acquisition

Twitter Offers Conversion Tracking Tool to Measure ROI

11y Emily Alford

Twitter Offers Conversion Tracking Tool to Measure...

Twitter has launched two new conversion tracking features to its analytics toolkit in an attempt to help brands measure a Promoted Tweet campaign's RO...

View article
Social Media Week: Cult Brands Breed Community
Community Management

Social Media Week: Cult Brands Breed Community

11y Mike O'Brien

Social Media Week: Cult Brands Breed Community

According to leaders from Virgin Mega, SoulCycle, and Refinery29, providing fresh experiences and quality social content are two ways brands can maint...

View article
Best of #TheDress: How Brands Reacted on Twitter
Social

Best of #TheDress: How Brands Reacted on Twitter

11y Emily Alford

Best of #TheDress: How Brands Reacted on Twitter

A recent photo of an optical illusion has sparked a huge debate across the Internet as to whether a dress is white and gold or black and blue. Many br...

View article
Labour use #TheDress to further campaign
Acquisition

Labour use #TheDress to further campaign

11y Leighann Morris

Labour use #TheDress to further campaign

The opposition have jumped on the #TheDress bandwagon... and this is what they came up with. Come on guys, you had all day to brainstorm. Read More...

View article
Facebook crowned 1st in top 10 best tech companies for internships
Media

Facebook crowned 1st in top 10 best tech companies for internships

11y Leighann Morris

Facebook crowned 1st in top 10 best tech companies...

Go tech industry! According to Glassdoor's annual Highest Rated Companies for Internships Report, which crowned Facebook its winner, 12 out of the top...

View article
Next stop, warm: Tweet-activated stunt heats up British Gas bus stop
Acquisition

Next stop, warm: Tweet-activated stunt heats up British Gas bus stop

11y Huw Jenkins

Next stop, warm: Tweet-activated stunt heats up Br...

Energy giant British Gas is treating Tweeters to a warm bus shelter in Manchester's Piccadilly station, in a stunt to promote Hive. Read More...

View article
5 Templates for Successful Social Web Content
Marketing

5 Templates for Successful Social Web Content

11y Kevin Lee

5 Templates for Successful Social Web Content

These five ways to formulate content can help you generate social engagement among your readers, which in turn can earn links and boost SEO. Read More...

View article
Breakthrough: Use Millennial Marketing to Reach Boomers
Marketing

Breakthrough: Use Millennial Marketing to Reach Boomers

11y Jeanniey Mullen

Breakthrough: Use Millennial Marketing to Reach Bo...

How can you use the same tactics to reach both Millennial consumers and Baby Boomers? Read More...

View article
Samsung Gear launches world's first real-time cooking simulator in VR
Disruptive MarTech

Samsung Gear launches world's first real-time cooking simulator in VR

11y Huw Jenkins

Samsung Gear launches world's first real-time cook...

Samsung hopes to monetise CyberCook by creating a native advertising channel, allowing brands to place products such as ingredients and appliances in ...

View article
Take a Break for Goodness Sake
Data insights

Take a Break for Goodness Sake

11y Jim Sterne

Take a Break for Goodness Sake

For something a little different, here is a poem about big data. Sometimes when you step away from the problem, the answer will suddenly become clear....

View article
1 162 163 164 165 166 1,702