CANDDi's Co-founder, Tim Langley talks to .rising about the future of data and why conferences like the Digital Marketing Show are vital for linking b...
View articleMany brands are finding Snapchat to be a great place to reach the coveted Millennial generation. Could it work for you? Read More...
View articleEven though viewable impressions represent a huge improvement over CPC or CPM, marketers still must ask for specific time slots in order to ensure the...
View articleBrands with gTLDs have the ability to control the entire user experience - from dedicated microsites to targeted in-store experiences. Read More...
View articleLeading marketers are beginning to harness sophisticated digital marketing automation technologies to support and accelerate the customer journey. Rea...
View articleTitled 'Reincarnation', the (slightly odd) film depicts Delevingne, a mischievous barmaid and Williams waltz the night away whilst the guests sleep. R...
View articleWhile "likes" on social media may be nice, what marketers, and in turn social networks, really love, are key sources of first-party data: email addres...
View articleArby's sandwiches has a deal with Pepsi: to feature the popular drink in its adverts twice a year. This year, Arby's forgot. Rather than quickly jam a...
View articleTo stay relevant in today's "disrupted" economy, brands in Asia will be looking at stronger investment in the region's start-ups, predicts Peter Dingl...
View articlePartnering with Mood Media, a company that sends digital watermarks to mobile devices from retailers' sound systems, Shazam allows brands to use the p...
View articleAOL's acquisition of video content syndication platform Vidible boosts its ability to effectively compete with the likes of YouTube and Facebook in th...
View articleThis is a roundup of new hires and promotions in the digital marketing industry during November of this year. Read More...
View articleA great marketing strategy is an essential component for any new business looking to grow its following, promote its products and ultimately conquer t...
View articleHow can you best use your content marketing to build up an engaged subscriber base? Here are five tips and tricks from experts in the field. Read More...
View articleThe location-based campaign powered by xAd measures what it calls "store visitation lift", analysing whether more customers come through the doors. Re...
View articleA look at how to counter the noise and sustain the wins of Black Friday and Cyber Monday. Read More...
View articleThese six brands are showing how the social media platform's visual capabilities can be used to engage consumers more effectively than other platforms...
View articleExpedia's Senior Director of Sales & Business (EMEA & APAC), Jane McFadzean talks to .rising about how the travel industry and consumers are a...
View articleAs programmatic becomes more mainstream, it's time to stop hiring programmatic "experts" and begin to demystify the best practices for your entire tea...
View articleProgrammatic advertising has focused on media efficiencies, yet the technology also provides opportunity for compelling creative. But the space needs ...
View articleAnalyzing data from China's two biggest search engines is the best way for online marketers to understand Chinese market trends and Chinese search eng...
View articleFor the first time in the organization's 100-year history, the Girl Scouts of the U.S.A. will make its cookies available online through individualized...
View articleLooking at online shopping trends from Thanksgiving, Black Friday, and Cyber Monday, Adobe and IBM found a significant jump from last year, particular...
View articleA new study from Swirl reveals that 73 percent of shoppers surveyed said that beacon-triggered content and offers increased their likelihood to purcha...
View articleLondoners are being invited to a stare-off. In a drive to introduce Alcon’s contact lens brand DAILIES directly to UK consumers, Razorfish have launch...
View articleWith consumer response rates now as low as 5%, new research suggests that brands aren’t engaging consumers in the way they want. Does this spell the e...
View articleGoCompare's SEO Manager, Andrew Isidoro graced the .rising studio to discuss the "drastic" changes to SEO, the new opportunities for emerging search t...
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