Programmatic isn't slowing down anytime soon, so here are some thoughts on how it will continue to grow and evolve in the last quarter of 2014. Read M...
View articleIn its first "What Works & Why Global Insights Report," the Interactive Advertising Bureau focuses on 18 award-winning advertising campaigns and w...
View articleAmazon is reportedly expanding from online to offline with a 34th Street location in Manhattan, right in time for the holidays. It's still being very ...
View articleTwo-thirds of marketers are planning to double their spend on programmatic marketing in the next year. Make sure you don’t get left behind and check o...
View articleIt's Saturday...are you hungover/lying in bed unable to move further than your comfy mattress prison of no motivation? Then watch this month's latest ...
View articleIf you take the time to establish a customer lifecycle blueprint, you will be able to understand your consumers better and more effectively market to ...
View articleThere is a shift happening away from long-form blog articles in favor of social media postings. But is this really the best strategy? Read More...
View articleNow that personalizing Web content has been made easily available on one of the most popular platforms, it's safe to say it will be the next big thing...
View articleBlackBerry is bulking out its BBM Money offerings in Indonesia, which will be available at the beginning of 2015. Read More...
View articleOnline video viewership in China is rapidly moving into the mobile space – and marketers need to start preparing. Read More...
View articleBrands are welcome to join Ello, but sponsored posts are out of the question, since the hottest new social network is adamantly against advertising. R...
View articleIPM's Jodie Hopperton shares her thoughts on some of the hottest new developments when it comes to digital disruption, from the 'retail revolution' t...
View articleIn advance of his session at ClickZ Live Chicago, Twitter's Sebastian Turner talks about how Twitter Ads can fit into the purchase journey, what strat...
View articlePersonalization is becoming increasingly important in the digital marketing world, but don't hit consumers with too much personalized content too soon...
View articleMarketers need to think small, meaning they should think about when, where, and how their audience uses their mobile devices and what value they can g...
View articleMarketers need to invest in iBeacon technology and apps, mobile-enabled systems, better analytics, and more in order to succeed in 2015. Read More...
View articleIn order to formulate valuable insights, analysts need to be constantly coming up with hypotheses and testing them to the best of their ability. Read ...
View articleThere's nowhere to hide when it comes to answering the tough questions about return on investment for content marketing. Read More...
View articleSquare is enabling customers to pre-order a cup of coffee so that their beverage is ready when they arrive at the shop. Read More...
View articleFrank Cooper discusses Pepsi's mobile growth and engagement, some of his favorite mobile campaigns, and why he and Snapchat are kindred spirits. Read ...
View articleWill Facebook add its own payment service? If the rumors are true, it could be happening sooner rather than later. Read More...
View articleUsers who download the app will be asked to grab a pen and paper and "draw something that flies", they will then be asked to scan their flight-born sc...
View articleThe social network is tackling scammers who seek to produce fake Likes. Read More...
View articleCalling all big data enthusiasts! This one-day event on 23rd October will bring together a stellar line-up of experts to explore the application of bi...
View articleDuring an Ad Week presentation last week, Michael Tiffany, chief executive of White Ops, explained ad fraud and the bots that make it possible. Read M...
View articleThe group vice president of digital media and multicultural marketing at Macy's speaks to ClickZ about social media, in-store marketing, and more. Rea...
View articleThe marriage of content marketing and retargeting efforts can be effective in driving lead generation. How can you implement this strategy in your mar...
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