Social media is inherently "rich," but it is more than 75 percent mobile, which presents a slew of new challenges for marketers. How can we embrace so...
View articleWebinars are a great example of how marketers can take traditional campaigns and transform them into something sales can use in the inbound marketing ...
View articleEmail innovation is clearly alive and well. Leverage the opportunities available to marketers to put some life back into your email campaigns today. R...
View articleHere are some tips and tricks for earning a higher ranking for your video on YouTube, including optimizing video tags and encouraging comments. Read M...
View articleBy acquiring co-browsing software maker LiveLOOK, Oracle will enable agencies to better engage with clients and solve problems more efficiently. Read ...
View articleIn order to deliver more relevant content, Facebook has improved its video rankings to include factors such as whether a user has watched a video. Rea...
View articleSongs played on streaming services like Spotify and Deezer will count towards the UK's singles chart from July, the Official Charts Company has announ...
View articleDownload these 5 apps to make your Glastonbury experience even better (or at least make it look like you're having a good time even if you're shiverin...
View articleUtility, authenticity, and storytelling win with judges and consumers at this year's Cannes Lions. Read More...
View articleA look at two organizations that will help email marketers stay connected and involved in the email marketing community. Read More...
View articleWith all of the changes and excitement in this new programmatic world, publishers must be proactive and take deliberate steps to develop new partnersh...
View articleThis is the year to take back control of marketing technology and unleash the number of opportunities there are to create a positive impact on your co...
View articleClients asking the right questions of their PR agencies around planning and creativity will serve to speed up the move to digital for their organizati...
View articleThe SnappyTV deal also means brands will have new ways to target and interact with consumers on Twitter during live events. Read More...
View articleThe video-sharing platform shares its list of the best-performing video ads in the Asia-Pacific region (APAC) for the second quarter of 2014, and reve...
View articleAs we celebrate one year of video on Instagram, here's a look at how the platform's videos are truly stacking up against YouTube and Vine in the digit...
View articleBy establishing an employee advocacy program, companies can strengthen their own reputation and brand, while enabling their employees to do the same. ...
View articleAs if to mirror the birth of GIF on Twitter, Fiat has released a quirky set of TV films featuring various oddities ranging from men in horse masks to ...
View articleIf you - or your firm - has a strong point of view, there's no better way to brand yourself as a leader than to throw down the gauntlet. While cultiva...
View articleUnless you are thinking about the entire buying experience through the eyes of the customer, you are missing key opportunities to sell, engage, and re...
View articleJust a few months after the launch of Bing Ads' Product Ads, a look at things to watch out for and consider when setting up your own accounts. Read Mo...
View articleIf you treat analytics as a discovery process, it will reward you with a capability to shift hindsight to insight and to a treasurable foresight. Read...
View articlePublicis, Google and Conde Nast are teaming up to help luxury brands understand and reach high net worth individuals. Read More...
View articleThe company was the highest-ranked tech brand on LinkedIn’s very first list of the 10 most influential global brands. Read More...
View articleThe health club chain finds social referrals via Twitter and Facebook more cost-effective than traditional member acquisition programs. Read More...
View articleLinkedIn has revealed the UK's top 20 influential brands using its own engagement rates score. Read More...
View articleThe Internet of Me is just what it sounds like: a digital world in which the consumer is king. It's time to ask whether your product is personalized e...
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