Have a look at this interesting infographic from Oracle and Eloqua with 10 great tips about intelligent direct marketing. Read More...
View articleThe brand is working with Chaotic Moon Studios to develop a table from which customers can place orders with the help of their mobile devices and it h...
View articleThe Facebook campaign, which says it gives sinus pain and congestion sufferers "a chance to press rewind on life," asks consumers to describe experien...
View articleTech-savvy sofa-loving people around the world are compelling marketers to invest in multi-screen advertising, which is now an emerging player in mobi...
View articleJoanna Belbey is known as one of the ladies of #socialmediafin, i.e. social media and finance, in New York City. Today, she works as the social media ...
View articleA detailed look at how a small business owner can acquire more customers, including tips on getting your name out there and resources to consult for b...
View articleRecently, the ad tech industry has heard a lot of buzz surrounding programmatic selling and the impact on the direct sales channel of publishers. Here...
View articleImproving customer experience with a more responsive digital marketing strategy is a key benefit of real-time marketing for businesses, according to a...
View articleThe answer? "Almost always." The reason is simple; consumers do not expect a business to be perfect. The key the consumer is looking for is how the bu...
View articleThe Skype Collaboration Project campaign is seeking to “inspire and empower” users in a push to set itself apart from Google’s competing Hangouts serv...
View articleSocial marketing goes beyond theory and the application of technology. It gets right to the heart of people – not businesses, buyers, and pre-determin...
View articleDigital marketing executive Andy Prabowo shares how he integrates and localizes digital in one of the world's largest pharma firms in the country. Rea...
View articleIt's not enough to tell a compelling story. You need to provide easy access to behavioral change and that's where the true value of digital comes in. ...
View articleClickZ spoke to Kurt Abrahamson, chief executive of ShareThis, to discuss the new "sharing currency" and the implications that this has for brands and...
View articleIn an attempt to steal email client market share from Apple, Gmail messages on the updated iOS app will be pre-fetched and synced to improve user expe...
View articleOscar Mayer says it has developed a device that will emit the smell of bacon when plugged into an iPhone and it has launched a website with a slew of ...
View articleA preview of the day two Afternoon Keynote Panel on April 2, which will focus on how agencies drive success and avoid failed thinking. Read More...
View articleCheck out this awesome infographic from the guys at Stan Ventures, which reveals in just what areas marketers from companies of all shapes and sizes a...
View articleNew research commissioned by Facebook and conducted by market research firm GfK has revealed the increasing popularity of mobile devices in the UK, wh...
View articleMondelez International has teamed up with venture development firm Prehype to launch two beta platforms, Prankstr and Betabox, which have consumer and...
View articleClickZ spoke to Linda Descano, managing director and head of content and social at Citi, to explore the paradigm shift of financial institutions away ...
View articleData breach, identity protection, customer security - these are terms that never concerned marketers much. But as we head into SXSW this year, markete...
View articleIn the past, in a broadcast-only, one-way street marketing world, exclusivity made a lot of sense. But today we are starting to realize that exclusivi...
View articleChina, Asia, and now what we call APAC have been ahead of the game throughout history and still are in so many big ways in digital. So, let us learn a...
View articleIf you haven't yet created buyer personas at your organization, don't wait any longer. Developing buyer personas is a great way to go from one-to-many...
View articleThe World Wide Fund for Nature (WWF) Singapore rolls out its largest digital campaign for global environmental event Earth Hour, including a partnersh...
View articleA recent report by Nielsen and Simulmedia says that even with their differences, TV and online advertising will converge in the not-so-distant future....
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