How did Singles Day, essentially a made-up holiday, become the world’s largest online shopping day? And how does it influence the rest of the world? R...
View articleResearch report on digital marketing spend for the 2018 holiday season. Brands put more advertising dollars toward social media Stories, mobile, and A...
View articleWhen it comes to native advertising for financial services, quality counts. Perhaps more than any other industry, financial services customers want to...
View articleStreaming services continue to gain traction over traditional cable TV. Tips from Bing for how advertisers can cater to audiences on connected devices...
View articleIn 2017, the average cart abandonment rate was 78.65%. Here are 4 ways to retarget cart abandoners with targeted ads on Facebook and Instagram. Read M...
View articleFor a more personalized email marketing solution, you may need to consider separating your front-end platform from your back-end delivery vendor. Read...
View articleConnected TV is on the rise and the fragmentation that poses a challenge also presents an opportunity, in the form of more sophisticated ad targeting....
View articleWe sat down with Yext CMO Jeff Rohrs following the announcement of Yext Brain to discuss the vision behind the product, and its paradigm shift for mar...
View articleRunning Google AdWords campaigns? 5 tips to reduce CPC while not damaging your AdRank, reach, conversions, and performance. Read More...
View articleIn moments of need, consumers pick up the phone to get the information they're looking for. Why are phone calls one area where businesses barely track...
View articleMore customers are using voice search, and many brands aren't ready for them. Voice engine optimization can help you meet customers where they're sear...
View articleTip #1: optimize your product display pages (PDPs) across non-Amazon retailers. 38% of consumers said they'd leave a site from lack of product content...
View articleAmazon is finalizing plans to split its second headquarters between Long Island City (LIC), Queens, New York, and Crystal City, Virginia, a suburb of ...
View articleConsumers are looking for quick, accurate, relevant information. Using AI can bring personalization to marketing at a scale that humans alone can't re...
View articleSubscription boxes are more popular than ever and since this category has traditionally struggled with retention, there's a lot of opportunity for bra...
View articleBy 2021, video will represent 80% of all online traffic. Here are 5 tips for video marketing around ideal length, type of content, and tracking. Read ...
View articleConsumers today are spending a lot of time browsing and purchasing on ecommerce retail sites beyond just Amazon - and marketers need to meet them ther...
View articleInvestments in technology such as blockchain, automation and personalization help Walmart stand up to its stiffest competition, Amazon. Read More...
View articleThe choice of the right marketing technology provider for each business depends on many factors. Return on investment (ROI) is one of the most importa...
View articleWhat generations shop in-store and what kind of experiences are they looking for? New report details in-store shopping behaviors and what brands can d...
View articleAdopting an integrated marketing strategy with carefully planned keywords, clicks, and emails could be key to boosting your website. Here are a few st...
View articleWith Black Friday and Cyber Monday right around the corner, it's easy to forget about Halloween. These four brands didn't. Read More...
View articleFeatured snippets from the Transformation of Search Summit held in NY on Oct 19, 2018. Key highlights and quotes from the full day of speakers and ses...
View articleNew research on online customer behavior for 2018 uncovers interesting insights into this critical piece of the customer journey. Read More...
View articleNew research, The Era of Ecommerce, released today in partnership with Catalyst, finds disconnect between consumer behavior and advertiser spend onlin...
View articleConsumers are ignoring the mass of email and seeking out businesses on their own terms -- when and where they want to look. Search marketing gets you ...
View articleInstagram is becoming more popular and brands more willing to up spend on the platform. Here’s what to know before adjusting your Instagram ad spend. ...
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