Marketers now have the ability to give brands a level of intimacy and exposure we couldn’t have imagined even a decade ago. We won’t be able to take a...
View articleThough the marketing landscape changes quickly and constantly, the average CMO views their role the exact same as they always have; driving business g...
View articleInfluencer marketing is quickly occupying e-commerce niche and it is absolutely natural. This new way of promotion became a trend that brings a large ...
View articleAlphabet announced its Q2 2018 earnings managing to beat the analysts’ expectations with a revenue of $32.7 billion, which is 26% higher than their pe...
View articleYesterday, the world of content management systems (CMS) was all about creating and managing traditional webpages and ensuring they were responsive ac...
View articleToday’s digital landscape is accelerating everyday, and that’s great news for marketers. Thanks to a wave of innovation in the space, marketers have m...
View articleMulti-channel marketing is coming of age. Now, if you aren’t spreading your marketing efforts across several channels, often with a real focus on digi...
View articleConsumers spent more during Prime Day than any other day in Amazon history. A new Merkle report shows that marketers are also spending more than ever....
View articleAlexa, how is AI-assisted voice search changing the SEO landscape? It’s putting more emphasis than ever on conversational content, integration with Go...
View articleMost marketers who consider Facebook a valuable platform are feeling baffled with the series of changes that the social media giant has brought in rec...
View articleTo celebrate those tiny pictures that have made our lives so much easier (and more entertaining), users across social media platforms celebrated #Worl...
View articleNow that the World Cup is over, we’ve identified the six brands we think did the best job at digital marketing, including Budweiser, McDonald’s, and A...
View articleThe development of blockchain technology is still in the early stages, but its potential applications in digital marketing are already clear. The tech...
View articleBuilding strong brands is a top priority for any company and in the past has been viewed as its own goal, separate from performance marketing. The two...
View articlePrime Day broke sales records for Amazon in both 2016 an 2017. However, there's also an opportunity for every other retailer to have a great day, as w...
View articleChina’s largest ecommerce businesses are transforming the way marketers should think about marketing automation. Read on for some of the most innovati...
View articleWhat’s the real value of having your brand caught up in a social media moment? As more brands attempt to recreate Wendy’s model for social success, th...
View articleFailure to embrace digital transformation is a death sentence for retailers. However, beauty brands like Sephora, L'Oréal, and Ulta aren't struggling ...
View articleAs the next generation of shoppers takes over, Best Buy, Charlotte Russe, and IKEA are creating in-store experiences with them in mind. Read More...
View articleAs fans around the world unite to watch the 2018 World Cup, we’re witnessing a unique lesson in loyalty. For big brands and marketers, however, the st...
View articleExecutives from REI, Indochino, and Swarovski discuss the future of retail stores and how they're far more than places where they can sell products. R...
View articlePinterest is one of the coolest kids on the social media block in 2018 and has the highest average order value of any other social media platform, at ...
View articleSmart products can make life easier, though there are a lot of challenges. Samsung VP, Bill Lee, discusses the brand's strategy to solve them. Read Mo...
View articleResearch is now starting to show how smartphones are empowering customers to seek and discover richer, more personalized information. For any marketer...
View articleHow do you stand out during the holiday season? Canadian retailer Roots created a Black Friday fashion show that was shoppable, Shazam-style. Read Mor...
View articleThough no consumers actually use the word "omnichannel," retailers strive to give them seamless shopping experiences, no matter where or how they shop...
View articleToday’s marketing automation is rapidly evolving, and there are more ways than ever for marketers to personalize their messaging and reach buyers wher...
View article