CMOs and CIOs: The new growth accelerators
Analyzing Customer Data

CMOs and CIOs: The new growth accelerators

4y Michael Collins

CMOs and CIOs: The new growth accelerators

The formula for mastering customer experiences and driving business growth lies in the hands of this dynamic duo Read More...

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Upper funnel personalization: Kaiser Permanente's path to positive recall
Brand awareness

Upper funnel personalization: Kaiser Permanente's path to positive recall

4y Benjamin Broomfield

Upper funnel personalization: Kaiser Permanente's ...

Kaiser Permanente provides health care coverage, serving over 12.6 million members across nine states in the US. Kaiser Permanente is well recognized ...

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Taking your buyer experience from transactional to relationship-driven
Actionable analysis

Taking your buyer experience from transactional to relationship-driven

4y Alex Hunter

Taking your buyer experience from transactional to...

Five pointers for marketing leaders looking to shift their buyer experience from transactional to relationship-driven, and examine the importance of c...

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Google, LinkedIn, Facebook – which B2B ad platforms should be on every marketer’s radar?
ABM

Google, LinkedIn, Facebook – which B2B ad platforms should be on every mark...

4y Rachael King

Google, LinkedIn, Facebook – which B2B ad platform...

While building brand awareness is the primary goal, how can B2B marketers choose the best ad platforms to surface ads and maximize investment? Read Mo...

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What's the next chapter of the marketing story within sales relationships?
Educating leadership

What's the next chapter of the marketing story within sales relationships?

4y Katrina Klier

What's the next chapter of the marketing story wit...

How sales and marketing leaders can achieve better integration and drive person-to-person interactions through strategy, process, and martech Read Mor...

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Turning TikToks into book sales: Penguin Random House's influencer marketing masterclass
Case Study

Turning TikToks into book sales: Penguin Random House's influencer marketin...

4y Benjamin Broomfield

Turning TikToks into book sales: Penguin Random Ho...

When you imagine the sort of companies who are successfully taking to TikTok, one that sits in a 600-year-old industry such as publishing might not sp...

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The three pillars of exceptional customer experiences across platforms
Digital transformation

The three pillars of exceptional customer experiences across platforms

4y Marissa Pick

The three pillars of exceptional customer experien...

Top B2B marketing expert and influencer, Marissa Pick on building strong customer experience and service strategies with people, processes, and techno...

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How Walgreens Boots Alliance rebuilt for first party data
Actionable analysis

How Walgreens Boots Alliance rebuilt for first party data

4y Benjamin Broomfield

How Walgreens Boots Alliance rebuilt for first par...

Boots, one of the UK’s largest Beauty and Pharmacy retailers, has a rich 170-year history. Their customers have always been at the core of this. The l...

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New digital strategy on the menu for over 70 Bar Louie restaurants
B2C

New digital strategy on the menu for over 70 Bar Louie restaurants

4y Benjamin Broomfield

New digital strategy on the menu for over 70 Bar L...

Bar Louie was founded in 1990s Chicago as ‘The Original Gastrobar™’. Its foundation as a neighborhood bar is integral to Bar Louie’s iden...

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Coping without cookies: A new paradigm for data privacy
Actionable analysis

Coping without cookies: A new paradigm for data privacy

4y Peter Rice

Coping without cookies: A new paradigm for data pr...

30-second summary: Consumer data privacy is no longer just a movement to monitor but a business fundamental Brands will need a three-dimensional appro...

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Diversity within marketing: Pushing beyond a CSR checkbox
Digital Leaders

Diversity within marketing: Pushing beyond a CSR checkbox

4y Kamaljeet Kalsi

Diversity within marketing: Pushing beyond a CSR c...

When talent and skills are not static how will marketing leaders invest and upskill diverse talent to accelerate growth? Read More...

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It's not about you: A content planning framework to avoid self-obsession
Content

It's not about you: A content planning framework to avoid self-obsession

4y Yolanda Valery

It's not about you: A content planning framework t...

In life, as much as on LinkedIn (or Facebook, Twitter, etc.) people and brands who blabber on about themselves become annoying and best avoided, soone...

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Overcoming CX shortfalls across digital channels with (and without!) AI
Actionable Analysis

Overcoming CX shortfalls across digital channels with (and without!) AI

4y Cyril Coste

Overcoming CX shortfalls across digital channels w...

Exclusive advice from global influencer and CXO leader, Cyril Coste on how to amp up your customer experience (CX) strategy and connect AI with digita...

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Podcast: Connecting marketers, minorities, and brand engagement
Brand awareness

Podcast: Connecting marketers, minorities, and brand engagement

4y Benjamin Broomfield

Podcast: Connecting marketers, minorities, and bra...

The ClickZ Marketing Masters Podcast launches with diversity champion and media leader, Christopher Kenna on how and why brand engagement with minorit...

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2 Billion Metaverse Impressions: How Heineken brought its virtual beer to life
AR & VR

2 Billion Metaverse Impressions: How Heineken brought its virtual beer to l...

4y Benjamin Broomfield

2 Billion Metaverse Impressions: How Heineken brou...

Fancy a beer? How about a virtual one? Heineken has become one of the latest brands to join the rapidly expanding collection of big-name brands with a...

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How an EPL Club increased brand trust in their betting sponsor by 262%
Brand awareness

How an EPL Club increased brand trust in their betting sponsor by 262%

4y Benjamin Broomfield

How an EPL Club increased brand trust in their bet...

Building trust in your brand is hard enough. Now take a situation where your audience is so cynical of your product offering some of them even call fo...

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From cellphone to cybersecurity: How BlackBerry transitioned from B2C to B2B strategy
Account-based marketing

From cellphone to cybersecurity: How BlackBerry transitioned from B2C to B2...

4y Kamaljeet Kalsi and Elizabeth Roscoe

From cellphone to cybersecurity: How BlackBerry tr...

Leading transformation, from mobile phones to being in 195 million smart cars (and almost every robot on earth!) Read More...

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Nine secrets to building and retaining high-performing marketing teams
Digital Leaders

Nine secrets to building and retaining high-performing marketing teams

4y Kamaljeet Kalsi

Nine secrets to building and retaining high-perfor...

"The main KPI for me is having an inspired team because that is when you produce stellar work" Read More...

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Building a sustainability strategy: Three mindset shifts and six questions to ask yourself
Content

Building a sustainability strategy: Three mindset shifts and six questions ...

4y Margaret Molloy

Building a sustainability strategy: Three mindset ...

30-second summary: Today’s consumers are more concerned than ever with the environmental impact of the brands they consume, especially within food and...

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Rethinking engagement and customer retention with Web3
Blockchain

Rethinking engagement and customer retention with Web3

4y Joe Pulizzi

Rethinking engagement and customer retention with ...

How brands can use blockchain tokens to revolutionize the customer experience Read More...

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Cancel culture and what brands should be doing
Data regulations

Cancel culture and what brands should be doing

4y Ann Smarty

Cancel culture and what brands should be doing

As the world is getting more and more polarized, brands are struggling to find ways to stay relevant and avoid being affected by the cancel culture Re...

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Digital marketing budgets: How can marketing leaders meet rising expectations for growth?
Change management

Digital marketing budgets: How can marketing leaders meet rising expectatio...

4y Deborah Womack

Digital marketing budgets: How can marketing leade...

30-second summary: Digital marketing budgets as a portion of revenue were halved in 2021 and spend levels are not predicted to recover in 2022.  CMOs ...

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Is your brand marketing truly inclusive?
Advertising & Promotion

Is your brand marketing truly inclusive?

4y Michael Collins

Is your brand marketing truly inclusive?

Four questions you need to ask yourself and your team to truly become inclusive as a brand Read More...

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How Walgreens scaled its performance storytelling
B2C

How Walgreens scaled its performance storytelling

4y Kamaljeet Kalsi

How Walgreens scaled its performance storytelling

A transformation that bridged the gap between the business, customer, and in-house talent Read More...

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Branding in the Metaverse: How to find success on Roblox
Advertising & Promotion

Branding in the Metaverse: How to find success on Roblox

4y Charles Gabriel

Branding in the Metaverse: How to find success on ...

As the physical world temporarily shuttered due to COVID-19, society made space for a virtual world, one that is rapidly growing and holds significant...

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Forging customer connections through a strong brand voice
B2B

Forging customer connections through a strong brand voice

4y Michael Collins

Forging customer connections through a strong bran...

CFA Institute's CMO discusses four aspects needed to build credibility and win trust Read More...

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The power of audio branding with Uli Reese, Global CMO at amp
Brand awareness

The power of audio branding with Uli Reese, Global CMO at amp

4y Kamaljeet Kalsi

The power of audio branding with Uli Reese, Global...

Key factors CMOs need to know and consider for a successful strategy Read More...

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