Puma has enlisted Twitter’s new ‘flock to unlock’ ad feature - which releases exclusive content once a sufficient number of users have retweeted – to promote their latest TV campaign.
Puma has enlisted Twitter’s new ‘flock to unlock’ ad feature – which releases exclusive content once a sufficient number of users have retweeted – to promote their latest TV campaign.
Twitter’s new function is being used to tease snippets of a TV ad that users can have access to watch online before it goes live.
Currently, the target is 16% complete.
Are you #ForeverFaster? Unlock our latest TV spot on Twitter and see it before the rest of the world. http://t.co/RKFmPpdFFy
— PUMA (@PUMA) August 4, 2014
To drum up interest, Puma has called upon its flock of affiliated celebs to promote the teasers through their fanbase. They include sprinter Usain Bolt and footballer Mario Balotelli.
Only days until the #ForeverFaster film launch. Until then, we’ll be right here. In this hot tub. With this guy… pic.twitter.com/UbmrUdwBBE
— PUMA (@PUMA) August 4, 2014
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