Email marketing automation may be the secret to a successful marketing strategy, provided that you know how to use it. Here’s how to get started. Read...
View articleJavaScript is the second largest contributor to webpage weight, behind images, but once downloaded the browser then needs to run the script, which can...
View articleInstagram has increased the number of photos and videos we can upload for each post. How can brands take advantage? Read More...
View articleThe increased availability of data and analytics to track the customer journey has opened up entire new worlds for marketers. Read More...
View articleAccording to data gathered for the report,‘Communications Infrastructure: The Backbone of Digital,’ 88% of IT professionals and 61% of marketers ranke...
View articleSilicon Valley loves fancy job titles. It’s just something we do, and software and technology lend themselves to it. But it’s not always helpful. Read...
View articleAccording to Matt Hoggatt, CEO of mobile audience network ReachMobi, there are rich opportunities in the realm of mobile web, if only mobile companies...
View articleThere are so many ways in which email continues to develop and progress, but in one way email still lives in the last decade. Read More...
View articleSocial media has developed into an effective component of digital strategy, but measuring its performance is still a challenge. How will analytics aff...
View articleA great customer experience has moved from ‘nice to have’ to ‘can’t do without’. Your users expect be engaged from the moment they land on your site, ...
View articleOn Thursday, Twitter reported its earnings for Q4 2016, and the results have raised questions about the company's long-term future. Read More...
View articleIn part one a few weeks ago, we discussed what brand TLDs (top level domains) are, which brands are applying for them and why they might be important....
View articleHavas Group's Meaningful Brands report delivers sobering news for brands: consumers wouldn't care if 74% of the brands they use disappeared off the fa...
View articleImages are the main culprit for causing oversized web pages (average size 2.2MB) that can perform slowly on mobile devices. Read More...
View articleLast week, PageFair released its 2017 Adblock Report, and the news was not good for publishers and advertisers. Read More...
View articleMobile has become a powerful force in the marketing world, forcing retailers to adapt fast. This article explores the benefits of mobile web versus mo...
View articleEmail marketing may not be new, but it’s still effective, so now is the time to dive into the best ways of mastering it to improve marketing success. ...
View articleThe problem: the size of webpages sent to mobile phones has quadrupled in just five years. The main cause: images account for 67% of total page weight...
View articleGlobal cart abandonment rates rose by 2.4% between Q3 and Q4 2016, reaching 76.8% on average. Read More...
View articleIn May 2015, Facebook launched Instant Articles, "a new way for any publisher to create fast, interactive articles on Facebook." High-profile publishe...
View articleIn 2017 it is essential that SEO professionals secure the buy-in they need from their business leaders so they can accomplish their professional goals...
View articleThe beauty of the MOOC (massive open online courses) is threefold: there are thousands of courses, a good proportion of them are mobile or mobile-rela...
View articleFacebook is a brilliant tool in the content marketer’s arsenal. Read More...
View articleBuilding a talented team is critical to business success in a mobile-first world, but recruiting staff with the exactly the right skillset, at the rig...
View articleIn this article, we look at how to use data to tailor discounts to specific customer segments, reducing the cost of customer acquisition and ultimatel...
View articleAs the United States makes way for a new resident in the White House, I've been thinking about the election that led up to it. Others have pontificate...
View article2017 will be a watershed moment for video, as consumption moves from the TV to other devices. Read More...
View articleEvery year, eBay facilitates the purchase of hundreds of billions of dollars worth of goods, but even though eBay is one of the web's ecommerce pionee...
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