Local businesses may not have the same resources, budgets or social tools available to international retailers, yet somehow some of them manage to imp...
View articleMike Andrews Ph.D is Chief Scientist (Forensiq) at Impact Radius, and is carrying out some fascinating work around digital marketing and ad fraud. We ...
View articleFacebook Custom and Lookalike Audiences are two of the most powerful tools in a social media marketer’s tool kit, and it’s no surprise tha...
View articleSocial media has become an increasingly important channel for customer service over the years, and Twitter in particular is one of the social platform...
View articleA tale of two approaches: 1. let customers choose between mobile web and app; 2. block the mobile web service, to force app downloads. Read More...
View articleAdblock Plus, one of the most popular ad blocking add-ons for browsers, is getting into the ad business with the launch of a new marketplace that allo...
View articleWhile many have argued for years that digital video advertising should not and will not resemble television advertising, it looks like publishers, adv...
View articleSridhar Ramaswamy, Google’s SVP of Ads & Commerce made announcements about two new products this morning at DMEXCO 2016. The first centred on even...
View articleAs local marketing becomes more important, it’s time to focus on local search strategy in order to beat your competition. David Whatley, Founder...
View articleHere we present a brand new guide, full of updated information and tips to give your online business a boost without the need of a credit card. Please...
View articleUbamarket is a new app which aims to help customers to plan their supermarket shopping trips based on the location of items on their shopping list. U...
View articleA Google My Business profile is essential for local SEO. It’s free to set up and will enable you to appear in local search results for queries specifi...
View articleSocial media introduced a brand new world of advertising to brands and many have benefitted from this affordable and highly targeted solution. Faceboo...
View articleAs Facebook reactions see an increased use lately, it’s time for brands to use them more creatively for sentiment analysis. It’s been less...
View articleI’ve often looked at bounce rates and associated metrics as a way to measure the general stickiness and appeal of a website. In my case, this ha...
View articleFacebook advertising is becoming very useful, especially when you explore its potential and all its targeting options. Greg Gifford, Director of Searc...
View articleThe terms that customers type into your site search function can help you to gain an understanding of user behaviour and can be used to optimise your ...
View articleEarlier this month, Facebook rolled out a code to bypass Adblock Plus, a browser extension that allows users to block tracking, banner ads, pop-ups, a...
View articleNo matter your industry, field, career, day-to-day responsibilities, or duties, communication is integral to your success. This is particularly true ...
View articleGoogle Analytics comes with lots of standard reports and settings, but with a little customisation you can extract much more value. One way is to cre...
View articleGoogle has made some significant changes to the SERPs by rolling out AMP (Accelerated Mobile Pages) for ecommerce. As of the August 22, the AMP proje...
View articleThis week, Jeremy Corbyn took to Facebook Live to announce the launch of The Digital Democracy Manifesto – a key policy announcement in his bid to be...
View articleI’m not going to lie. I get it. I really do get it. As someone who earned a livelihood for many years writing copy almost exclusively for direct mail ...
View articleWorking for an agency, it is absolutely essential that everything we do is creative, original and engaging. If it isn’t, it will get lost in the diver...
View articleLast year, Google changed its algorithm to favor mobile-friendly sites. The change was dubbed Mobilegeddon as it threatened businesses that had not bu...
View articleIt’s that time of the year when brands focus on their back-to-school campaigns and here are tips and examples to inspire you. 1. Plan ahead Most back-...
View articleIn this episode of The ClickZ Podcast, we spoke with Nick Wilsdon, SEO Lead, Global Channels Optimisation at Vodafone – a speaker at our upcoming even...
View resourceWe put China and United States head to head on smartphone sales and smartphone penetration; 4G subscribers; 4G coverage and speed; mobile internet use...
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