Using video platforms such as Facebook and YouTube can really help you connect with your audience. But how long should your videos be and which platfo...
View articleA successful email series is only as strong as its call to action (CTA). Read through our top tips to make sure yours are truly clickable. Read More...
View articleEmail automation doesn't have to be impersonal. Used correctly, it can actually help marketers get hyper-personal messages to the right subscribers at...
View articleContent scored high in Moz's biennial ranking of search engine ranking factors. It may have been the first time that it was included in the research, ...
View articleThe IAB's recent update to its current cannon of industry standards and guidelines encourages cross-screen advertising. However, the need to optimize ...
View articleIn China, just about every digital channel plays a role in an e-commerce sale. Here's a way to effectively develop content for the major players. Read...
View articleWouldn’t it be great if you could press a button and instantly set the mood for a TV marathon of your favourite show? If your answer is a resounding ...
View articleData is the backbone of a good content plan. By analyzing what it shows, marketers can fuel content and get optimal results. Read More...
View articleMost forms of advertising and communication – such as TV ads, company websites, and promotional emails – have all seen a decline in trust among UK con...
View articleContent marketing goals are highly individualized. But marketers can include some basic objectives and aligned KPIs in their content strategies. Read ...
View articleThese five tips will help you easily transition messaging campaigns from your old platform to a new email service provider or marketing automation sys...
View articleBecause Facebook, Snapchat, and YouTube each have different standards for measuring viewed content, marketers must contribute video in diverse formats...
View articleFifty per cent of purchases worldwide now involve multiple devices throughout the consumer buying journey - with the UK only just behind the global av...
View articleTrustev researched the top 50 online retailers to determine which offer same day or next day delivery on orders of single items between $50 and $75. R...
View articleThe holiday shopping season is inarguably the most important time of year for marketers. As trends in e-commerce shift towards mobile, consider these ...
View articleHere is how to select data management platforms (DMP) for a programmatic strategy in China's closed and fragmented data ecosystem. Read More...
View articleThe value of programmatic media buying currently has a big impact on the digital marketing industry. How can marketers optimize this type of advertisi...
View articleIt’s essential that customers feel secure when they enter their card details on your site. Here are ten ways to build trust with your customers. Read ...
View articleAdvances in online video during 2015 indicate that this medium is a choice advertising format for brands. What predictions can industry experts make f...
View articleHere are nine questions to consider as you search for an email agency that can raise the bar on your current messaging program and meet the all the ne...
View articleFreemium tools are the basics needed to get things going for free – here are five to help start-ups on their way. Read More...
View articleApple’s new operating system includes tools for app developers to block ads on Safari browser for iOS 9. As technology has made it easier to block ads...
View articleComputer security firm AVG’s updated privacy policy has come under fire because it now involves keeping the browsing history of its users and selling ...
View articleThis week’s unmasked marketer is Guy Bradbury, Executive Creative Director at Atomic London, who is inspired most by his children, always keeps a pad ...
View articleCheck out what the digital marketing industry's been up to over the past seven days... Read More...
View articleThe user experience is an indispensable factor of email marketing. In order to launch a successful campaign, consider these four strategies for aligni...
View articleAs brands shift digital talent in-house, agencies must evolve into strategic advisors to stay relevant, according to a panel at ClickZ Live Shanghai. ...
View articleBrands are leveraging apps and social platforms to match the consumer expectation for immediate satisfaction via convenient solutions. How will this s...
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