Advertisers can now access native ads, which resemble normal emails, in the web and mobile versions of Gmail, directly through AdWords. Read More...
View articleWhat is social proof and how can e-tailers use it to increase sales? Here are nine examples of social proof in action. Read More...
View articleDiscount retailer Poundland launched its first transactional site this week, following rivals such as Poundworld into ecommerce. It's an interesting ...
View articleMarketers can boost holiday shopping sales with campaigns that resonate with consumers if these three e-commerce essentials are incorporated into thei...
View articleGordon Choi breaks down web analytics and tips for data capture, extraction, manipulation and presentation. Read More...
View articleOnline recommendations and reviews are a big marketing asset, so having the right translation tools in place ensures your brand's UGC reaches all cust...
View articleBronto's study of more than 100 major retailers analyzes their B2C email strategies. Here's how these companies encourage shoppers to return to abando...
View articleThe abandonment of linear TV formats for digital on-demand media consumption signifies the rebirth of TV. How does this metamorphosis affect brand str...
View articleEmail is still the preferred way to receive promotions and marketing offers, says research by Adobe. A whopping 63 per cent of consumers prefer to be ...
View articleWhen updating and optimizing analytics functions the final product is only as good as the preparation. These insights can help you execute an effectiv...
View articleThe evolution of audio as a portable medium justifies the progressive rationale behind leveraging digital audio resources to support mobile advertisin...
View articleAlibaba's foray into the cloud brings brands even closer to integrating their digital strategies to fit a truly digital, mobile society. Read More...
View articleAny brand can now advertise on a WeChat user's private Moments feed, in a move Tencent will be hoping balances advertising revenue with user expectati...
View articleThrough a partnership with Facebook and Oracle, Hulu is going to make its premium video inventory available programmatically for the first time. Read ...
View articleGoogle's recent modifications to the Local Map Pack has made optimizing listings an even greater priority, but why were these changes made? How will t...
View articleWe spoke to Merinda Peppard, EMEA marketing director of Hootsuite, about the changing role of social media in digital marketing, and what strategies b...
View articleAmazon has implemented its own site-specific digital advertising search tool - Amazon Text Ads. Similar in functionality to Google AdWords, here are t...
View articleHaving difficulty determining how to efficiently incorporate real-time data into your business strategy? Here are five ways digital marketers can effe...
View articleChinese online shoppers are increasingly buying products on overseas sites, says new research from Taobao. Read More...
View articleMarketers preparing for the upcoming holiday shopping season can use these strategies for social media to effectively increase sales, drive traffic, a...
View articleAhead of StrategyEye’s Future of Travel event on Wednesday 2nd September, Stephen Tayor, vice president and managing director of travel ad platform So...
View articleThe ad, which adopts a “space launch” theme, shows Honda machines arranged on a runway to look like a rocket and slowly builds to a blast-off crescend...
View articleThe IAB UK is committed to tackling five major industry issues: brand safety, ad viewability, ad fraud, ad blocking and user privacy. Read More...
View articleFacebook has introduced new communication features for Pages, including tools which allow customers to send private messages to businesses. Read More...
View articleLearning from past errors made in marketing automation can only increase overall efficiency and productivity. Considering these tips can induce a swif...
View articleMarketers can use media buying to ameliorate a business or brand's online presence. These seven insights disclose the actions necessary for executing ...
View articleSummer isn't over yet, but now is the time to start planning your marketing strategy for the year ahead. Read More...
View articleHow effective is your current personal online branding strategy? This exercise can help you leverage platforms like LinkedIn and Facebook to advocate ...
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