How effective is your current personal online branding strategy? This exercise can help you leverage platforms like LinkedIn and Facebook to advocate ...
View articleAdvertisers have long used Flash to make interactive ads online, but the IAB is going to ditch Flash for HTML5 as the new industry standard. Read More...
View articleEmail marketers considering the future of communication can depend on these driving qualities of email to continue to resonate with consumers as techn...
View articleHere are some reasons why retailers will benefit from effectively leveraging modern consumers' dependency on mobile technology as a shopping resource ...
View articleAdvertisers have long used Flash to make interactive ads online, but the IAB is going to ditch Flash for HTML5 as the new industry standard. Read More...
View articleWhat can digital marketers do to guarantee their ads reach humans, as opposed to fraudulent bots hijacking human identities and consequently profiting...
View articleThe boom in shopping holidays – traditional and invented – provides a great opportunity for e-tailers large and small, with a three-month lead in maki...
View articleAs the rise of mobile, social and e-commerce converge, Asia is a leading center for creating powerful new platforms for consumer engagement. Read More...
View articleEvery week, we bring you a round-up of the hottest stories from the last seven days: essential reading for the digital marketing world. This week, a s...
View articleAdvertisers can use these tips to cultivate a successful marketing strategy that effectively engages with eager-to-spend consumers during the back-to-...
View articleLinkedIn's Nellie Chan outlines the step-by-step process to better content through the marketing funnel. At its core, marketing is about relationships...
View articleInnovative marketing tactics allow brands like Old Navy to thrive during the back-to-school shopping season. These insights can help marketers cogentl...
View articleAt ClickZ Live San Francisco, American Apparel's CDO says marketers need a more nuanced definition of data value because not all of it delivers insigh...
View articleA new study has found that view through rate is now the priority for UK advertisers when establishing campaign objectives, with 50% of U.K advertisers...
View articleHere are some tips for utilizing cloud-based software that merges CRM functionality with marketing automation, generating effective and efficient inte...
View articleThe way we travel is changing. While not so long ago our options were limited to the package holidays offered by high street travel agents, the rise o...
View articleSome valuable parental life lessons translate well into fundamental strategies for social media. Use these basic principles to effectively connect and...
View articleAdvertisers are increasingly using TV audience data to better inform their digital video campaigns and produce more cohesive cross-channel advertising...
View articleSuccessfully seizing opportunities for inbox innovation can help manage the evolving expectations of consumers. Here is how email marketers can take a...
View articleMotoko Hunt offers these tips for ensuring your HREF language elements are linked correctly in your global sites for maximum search optimization. Read...
View articleTwitter is preparing to launch itself as serious platform for ecommerce by adding a ‘buy’ button to its service, according to reports. Read More...
View articleVertical video, once seen as amateurish and annoying has become de rigueur with the advent of Snapchat and Periscope. Marketers should take the trend ...
View articleFacebook’s data team has discovered the most popular ways to laugh online, and found that whether you ‘haha’, ‘hehe’ or ‘lol’ can depend who you are. ...
View articleJust in time for the sleepy summer silly season, David Ketchum offers the following tips for campaign and keyword optimization. Read More...
View articleTwitter's falling share prices have, once again, sparked speculation that the time is right for Google to buy Twitter, but what benefits would the buy...
View articleSmartphones have overtaken laptops as the most popular devices for going online in the UK, according to research by Ofcom. Read More...
View articleFacebook is going to give businesses some social customer support power that is usually provided by external management tools. Read More...
View articleThe new battle for the consumer is raging on mobile, as preferences and purchase decisions are made in “micro-moments”. Read More...
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