How Paid SEM Helps Organic Search Optimization
Paid Search

How Paid SEM Helps Organic Search Optimization

21y Kevin Lee

How Paid SEM Helps Organic Search Optimization

Paid search data: a learning lab for organic search optimization efforts. Read More...

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Optimize Your Site for Lead Generation
Analytics

Optimize Your Site for Lead Generation

22y Bryan Eisenberg

Optimize Your Site for Lead Generation

The Web influences $180 billion in offline sales. How to encourage those offline conversions. Read More...

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USAToday.com Adopts New Audience Segmentation Strategy
Media

USAToday.com Adopts New Audience Segmentation Strategy

22y Pamela Parker

USAToday.com Adopts New Audience Segmentation Stra...

The online newspaper site uses well-known offline targeting data to help advertisers reach their desired audiences. Read More...

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AOL Includes New Ad Options, Local Circulars in Shopping Search
Media

AOL Includes New Ad Options, Local Circulars in Shopping Search

22y Pamela Parker

AOL Includes New Ad Options, Local Circulars in Sh...

AOL’s new inStore site brings changes for advertisers. Read More...

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Optimize E-Mail with Segmentation, Frequency and Different Message Types
Email

Optimize E-Mail with Segmentation, Frequency and Different Message Types

22y Jeanne Jennings

Optimize E-Mail with Segmentation, Frequency and D...

Frame a long-term e-mail plan to take your initiatives to the next level. Read More...

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ESPC to Prospective Members: Adopt SPF, or Else
Media

ESPC to Prospective Members: Adopt SPF, or Else

22y Pamela Parker

ESPC to Prospective Members: Adopt SPF, or Else

The organization also released an SPF/Sender ID testing tool to aid in implementation. Read More...

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Seven Steps to Optimize Your Welcome Message
Email

Seven Steps to Optimize Your Welcome Message

22y Jeanne Jennings

Seven Steps to Optimize Your Welcome Message

They opted in. It’s up to you to make it a great relationship. Read More...

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E-Mail Optimization for the Federal Government
Email

E-Mail Optimization for the Federal Government

22y Al DiGuido

E-Mail Optimization for the Federal Government

For a better-prepared America. Read More

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Viewers Watch HDTV Adoption Grow
Audience

Viewers Watch HDTV Adoption Grow

22y Robyn Greenspan

Viewers Watch HDTV Adoption Grow

Nearly 60 million U.S. households are expected to have high-definition television sets by 2008. Read More...

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Overture Launches Search Optimization Tool
Media

Overture Launches Search Optimization Tool

22y Pamela Parker

Overture Launches Search Optimization Tool

Software builds on the company's Marketing Console. Read More...

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Authentication Is No Longer Optional
Email

Authentication Is No Longer Optional

22y Kirill Popov and Loren McDonald

Authentication Is No Longer Optional

Authentication, once a best practice, will soon be a requirement for legitimate e-mail marketers. Read More...

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OptInRealBig Denied Injunction in Case Against SpamCop
Media

OptInRealBig Denied Injunction in Case Against SpamCop

22y Janis Mara

OptInRealBig Denied Injunction in Case Against Spa...

A judge denies OptInRealBig's motion for a preliminary injunction in its case against SpamCop. Read More...

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Optimism Drives Ad Forecast Revisions
Ad Industry Metrics

Optimism Drives Ad Forecast Revisions

22y Robyn Greenspan

Optimism Drives Ad Forecast Revisions

Advertising growth estimates are rosier than previously expected, and much improved over years before. Read More...

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From Irrational Exuberance to Confident Optimism
Marketing

From Irrational Exuberance to Confident Optimism

22y Sean Carton

From Irrational Exuberance to Confident Optimism

Things are picking up. And they're about to get a lot more interesting. Read More...

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Poindexter Adds Publisher Inventory Optimization
Media

Poindexter Adds Publisher Inventory Optimization

22y Janis Mara

Poindexter Adds Publisher Inventory Optimization

Poindexter goes head-to-head with behavioral targeting technology vendors. Read More...

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OptInRealBig's TRO Against SpamCop Dissolved
Media

OptInRealBig's TRO Against SpamCop Dissolved

22y Janis Mara

OptInRealBig's TRO Against SpamCop Dissolved

The judge dissolves a temporary restraining order (TRO) granted against SpamCop in OptInRealBig's lawsuit against the anti-spam service. Read More...

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OptInRealBig Wins TRO Against SpamCop
Media

OptInRealBig Wins TRO Against SpamCop

22y Janis Mara

OptInRealBig Wins TRO Against SpamCop

OptInRealBig, which is suing anti-spam service SpamCop, wins a temporary restraining order in the case. Read More...

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Online Hispanics Adopt, Adapt
Media

Online Hispanics Adopt, Adapt

22y Robyn Greenspan

Online Hispanics Adopt, Adapt

This demographic is gaining online strength, providing valuable opportunities to marketers who speak their language. Read More...

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Campaign Optimization Under Google's Smart Pricing
Paid Search

Campaign Optimization Under Google's Smart Pricing

22y Kevin Lee

Campaign Optimization Under Google's Smart Pricing

A tactical guide for opting in to AdSense's Smart Pricing. Read More...

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Travelocity Redesigns, Adopts New Logo
Media

Travelocity Redesigns, Adopts New Logo

22y Pamela Parker

Travelocity Redesigns, Adopts New Logo

The online travel site adopts a calm, subdued approach. Read More...

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Study: 19% of Opt-In E-Mail is Blocked
Media

Study: 19% of Opt-In E-Mail is Blocked

22y Pamela Parker

Study: 19% of Opt-In E-Mail is Blocked

Researchers find the spam problem’s side effects are hurting marketers. Read More...

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Complying With CAN-SPAM: Optimize Your Unsubscribe Process
Email

Complying With CAN-SPAM: Optimize Your Unsubscribe Process

22y Jeanne Jennings

Complying With CAN-SPAM: Optimize Your Unsubscribe...

What to do right now, what to keep an eye on. An e-mail marketer's checklist. Part 2 in a series. Read More...

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AOL Mulls Options in Playboy Case
Media

AOL Mulls Options in Playboy Case

22y Shane Atchison

AOL Mulls Options in Playboy Case

The ISP has three choices after an appeals court rules that an ad-related trademark case against its Netscape subsidiary can proceed. Read More...

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Emerging Trend: Optimizing Based on Brand Metrics
Media

Emerging Trend: Optimizing Based on Brand Metrics

22y Mark Redetzke

Emerging Trend: Optimizing Based on Brand Metrics

Online is a proven branding medium. Now advertisers can optimize online brand advertising. Read More...

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Ah-ha.com Adopts New Moniker
Media

Ah-ha.com Adopts New Moniker

22y Zachary Rodgers

Ah-ha.com Adopts New Moniker

The search listings provider renames, re-brands and 'Enhances' itself overall. Read More...

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Opting in to Anti-Spam Compliance
Email

Opting in to Anti-Spam Compliance

22y Beth Cox

Opting in to Anti-Spam Compliance

Is your small business ready to comply with the new anti-spam law? Here’s one affordable solution that can help SMBs with micro marketing budgets rema...

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Citysearch Optimizes for Paid Search
Media

Citysearch Optimizes for Paid Search

22y Janis Mara

Citysearch Optimizes for Paid Search

The InterActive Corp company continues its transformation into a local search engine. Read More...

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Top Five Search Engine Optimization Myths
Search

Top Five Search Engine Optimization Myths

22y Shari Thurow

Top Five Search Engine Optimization Myths

SEO sales reps may tell you exactly what you want to hear. Listen for the flutter of these red flags. Read More...

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