Despite an eight-year high in the U.S. unemployment rate, employees and employers are hopeful about the future. Read More...
View articleE-mail is just about direct response, right? Wrong! Read More...
View articleThe broadband cable service seeks to differentiate itself with an emotional appeal. Read More...
View articleAl dusts off the old crystal ball and divines what the coming year has in store for email marketers. Read More...
View articleWhat do marketers have up their sleeves this holiday season? Al lays out eight steps for fourth-quarter success. One: Make a list. Two: Check it twice...
View articleThe levels of email permission and why they matter as much to you as to your clients, customers, and contacts. Read More...
View articleThe offering comes amid a larger trend of companies working to better track and fine-tune marketing spending. Read More...
View articleSmall steps, big returns. You’d be marketing by email but you don’t have a list? So much for that excuse. Read More...
View articleWhen you gather subscribers for a newsletter or marketing missive, remember the transaction is give and take. Read More...
View articleGetting personal with spammers: Jeanne’s email from spammers who lament their tactics don’t work. What better business case for opt-in? Read More...
View articleIt's the first time that a spam filter will use the service, and a validation for the e-mail marketing industry's efforts to regulate itself. Read Mor...
View articleOpt In Inc. offers experience, technology, and talent to help marketers create, deliver, and track captivating and effective email marketing campaigns...
View articleYour problem isn’t building an email database -- it’s handling an email database without having permission to send mail. Read More...
View articleSmall- and medium-sized American companies spent more than $1.3 billion in the last year on software that automates SFA, CRM, ERP, and SCM functions. ...
View articleAmid turmoil in the cable industry, Cablevision seeks to promote its Internet access unit with newofferings and new spots. Read More...
View articleThe number of broadband users in Singapore surged 35 percent withinsix months, said NetValue. Read More...
View articleYou may end up with a smaller database, but the future of the industry is at stake. Read More...
View articleProposed bill would require online advertisers and businesses to get user permission before sharing sensitive information with third parties. Read Mor...
View articleIn a privacy policy update, the Web portal assumes new rights to share personal information, and will require users to opt-out of marketing mailings. ...
View articleNevertheless, a new study from the Direct Marketing Association reveals a slew of other problems in e-mail marketing. Read More...
View articleKowaBunga’s Opt-in Pro is a suite of online marketing software for self-managed campaigns. Read More...
View articleRather than preaching to the choir, use your home page to evangelize new visitors. Read More...
View articleRates for consumer broadband Internet service rose steadily throughout 2001, climbing to their highest levels on record by the end of the year, accord...
View articleNegative option opt-out negatively impacts the quality of an email list. This is one case where two negatives don’t make a positive. Read More...
View articleEnd of an era? The days of adamant double opt-in advocacy may be over. What will replace it, and how should marketers prepare? Read More...
View articleA well-optimized site isn't only search engine friendly, it's user friendly, too. Strategic design and navigation will open your site to people with d...
View articleThe e-mail list manager's PostMasterDirect site for the first time will begin handling clients that don't meet its much-touted double-opt-in standard....
View articleLed by an increase in business users, the number of wireless Internet subscribers in the United States will increase from approximately 5 million in 2...
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