New York City-based NetCreations Inc., an opt-in e-mailmarketing company, added NetZero and five other high-traffic Web sites to itsInternet advertisi...
View articleChicago-based Morningstar.Net said it has developed anew advertising alternative on its Quicktake Report pages. Read More...
View articleYou've heard Tom talk about campaign optimization before, but he's never really delved down into the gory details. He tells you how, alright. And also...
View articleAT&T WorldNet Service is working with New YorkCity-based Comet Systemsto add color andanimation to the computer cursor. Read More...
View articleSan Mateo, CA-based NetGravity said it has integrated thecompany's AdServer software and AdCenter service solutions with the MicrosoftWindows Media Te...
View articleNetCreations Inc. wasselected by internet.com LLC in to buildand manage an opt-in e-mail list for Internet news and analysis aimed at ITprofessionals ...
View articleThe newly formed Internet Direct Marketing Bureau(IDMB) has endorsed opt-in as the best practice for e-mail marketing. Read More...
View articleDID-IT.COM , a search engineoptimization firm, said that it will expand its mission of providing targetedtraffic beyond search engine clickthroughs to...
View articleDoubleClick said its proprietary DART ad serving and targeting solution has been selected by discussion network Deja News and career site The Monster ...
View articleAd network ADSmart said it will adoptAccipiter AdBureau, an outsourced ad serving solution based on AccipiterAdManager, provided by Engage Technologie...
View articleSwitchboard Inc. , asubsidiary of Banyan Systems and provider of online white and yellow pagesdirectory services, said it licensed its SideClick Web s...
View articleLinkShare Corp. in New York City, whichhosts a network of e-commerce sites, has developed a hybrid pricing option forits affiliates program. Read More...
View articleNeural Applications Corp. in Coralville, IA,a developer of intelligent decision software, unveiled OptiMatch, anintelligent real-time Web targeting to...
View articleOnline marketing services company MatchLogic Inc. launched DeliverE, a new marketing service that delivers sales and brandingmessages to pre-qualified...
View articleOpt-in e-mail marketing company NetCreations Inc. has been selectedto build and manage an opt-in e-mail list for CMPnet , NetCreations President Rosal...
View articlei33 communications in New York City launchedAdMaximize, an Internet-based service that instantly tracks banner adperformance, providing customized rep...
View articleThe word “Reddit” gets appended to a Google search 250 times every second. People search Google, then add “Reddit” because the...
View articleTL;DR TikTok consistently drives more off-platform sales, especially on Amazon, than any other major paid channel, yet most attribution systems miss t...
View articleTL;DR Marketing attribution is the process of identifying which marketing channels, campaigns, and touchpoints contribute to conversions and revenue. ...
View articleAlmost every CMO is experimenting with AI. Very few are seeing the returns they expected. Gartner’s latest data puts the split in stark terms: 9...
View articleEvery eCommerce team has a measurement stack. Very few have a measurement strategy. The distinction matters more in 2026 than ever, as the number of c...
View articleThe Measurement OS just learned to talk. While every other MCP gives AI agents platform-reported data produced by the channels being measured, Fospha ...
View articleA bride makes over 300 decisions in 18 months. She picks the photographer, the venue, the colors, and the bridesmaids’ dresses. She decides whet...
View articleMacy’s challenged the premise that technology and human connection are in tension. The real question isn’t whether to automate, but how to...
View articleAt Shoptalk, Travis Katz and Jessica Alba did not describe a new marketing channel. They described the end of the distinction between content and comm...
View articleJoe Preston’s Shoptalk keynote was not about a growth hack or a new channel but what happens when a brand stops chasing and starts choosing. The...
View articleAt Shoptalk, Crocs, Coach, and Snapchat made one thing clear: brands still running linear funnels at a non-linear generation are not behind the times....
View articleSteve Huffman’s Shoptalk keynote was not really about Reddit. It was about the end of trust in polished content, and what that means for every b...
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