Email marketing is hot! Everyone's jumping on the bandwagon. But before that wagon goes careening off the path, let Deborah give you a little directio...
View articleNew York City-based opt-in e-mail marketing company NetCreations Inc.added Recommend-It and six other Web sites to its Internet advertisingnetwork, br...
View articleIf nothing else, an online advertising campaign produces a pile of data. There's no need to be intimidated or cast it aside. A little effort in the ri...
View articleNew York City-based NetCreations Inc., an opt-in e-mailmarketing company, added NetZero and five other high-traffic Web sites to itsInternet advertisi...
View articleChicago-based Morningstar.Net said it has developed anew advertising alternative on its Quicktake Report pages. Read More...
View articleYou've heard Tom talk about campaign optimization before, but he's never really delved down into the gory details. He tells you how, alright. And also...
View articleAT&T WorldNet Service is working with New YorkCity-based Comet Systemsto add color andanimation to the computer cursor. Read More...
View articleSan Mateo, CA-based NetGravity said it has integrated thecompany's AdServer software and AdCenter service solutions with the MicrosoftWindows Media Te...
View articleNetCreations Inc. wasselected by internet.com LLC in to buildand manage an opt-in e-mail list for Internet news and analysis aimed at ITprofessionals ...
View articleThe newly formed Internet Direct Marketing Bureau(IDMB) has endorsed opt-in as the best practice for e-mail marketing. Read More...
View articleDID-IT.COM , a search engineoptimization firm, said that it will expand its mission of providing targetedtraffic beyond search engine clickthroughs to...
View articleDoubleClick said its proprietary DART ad serving and targeting solution has been selected by discussion network Deja News and career site The Monster ...
View articleAd network ADSmart said it will adoptAccipiter AdBureau, an outsourced ad serving solution based on AccipiterAdManager, provided by Engage Technologie...
View articleSwitchboard Inc. , asubsidiary of Banyan Systems and provider of online white and yellow pagesdirectory services, said it licensed its SideClick Web s...
View articleLinkShare Corp. in New York City, whichhosts a network of e-commerce sites, has developed a hybrid pricing option forits affiliates program. Read More...
View articleNeural Applications Corp. in Coralville, IA,a developer of intelligent decision software, unveiled OptiMatch, anintelligent real-time Web targeting to...
View articleOnline marketing services company MatchLogic Inc. launched DeliverE, a new marketing service that delivers sales and brandingmessages to pre-qualified...
View articleOpt-in e-mail marketing company NetCreations Inc. has been selectedto build and manage an opt-in e-mail list for CMPnet , NetCreations President Rosal...
View articlei33 communications in New York City launchedAdMaximize, an Internet-based service that instantly tracks banner adperformance, providing customized rep...
View articlePlenty of luxury brands talk about protecting their identity. Few can describe the mechanism that does it. At Shoptalk Europe 2026 in Barcelona, Alexi...
View articleLaunching genuinely new technology into a category defined by simplicity is one of the harder marketing problems in retail. The product cannot be expl...
View articleThe Christmas window is the most competitive activation period in UK retail. Brands compete for Oxford Street, luxury retailers want spectacle, and ag...
View articleThere is a version of community marketing that exists almost entirely in brand decks: the language of connection, belonging, and purpose that sounds m...
View articlePop-ups have become so common they have almost stopped meaning anything. Every mall has them, every brand has done one, every activation deck includes...
View articleThe rules of retail discoverability are being rewritten. Not gradually, not eventually: the shift is already underway, and the retailers who are still...
View articleMost transformation stories arrive pre-edited. By the time a CEO takes a stage to describe a successful turnaround, the difficult decisions have been ...
View articleThere are brands that lose their way gradually, through a series of small decisions that each seem reasonable at the time, until the cumulative effect...
View articleThere is a version of the Arc’teryx story that is easy to tell and mostly wrong. The version where a technical outdoor brand got lucky with cele...
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