At Shoptalk Spring 2026, one of the most practical sessions did not focus on vision. It focused on survival. Iced Media’s CEO Leslie Hall, alongside l...
View articleSarah Engel has spent more than two decades in marketing. As President of January Digital, she leads the marketing leadership company and media agency...
View articleE-commerce teams are measuring their retail media performance with a number that can be engineered to look good. ROAS is clean, reportable, and easy t...
View articleEmily Rose Campbell, Head of Performance at Iced Media, explains why beauty brands need to move past ROAS fixation and DTC-only measurement. She share...
View articleMost apparel brands know their gross margins. Fewer know whether the traffic they are paying for actually generates profit after returns, fulfillment,...
View articleThe modern shopper does not follow a funnel. She watches a TikTok, compares prices on Amazon, checks her Sephora loyalty balance, and buys in store. S...
View articleThe marketing funnel that e-commerce was built on is a decade-old agreement between brands and consumers. Brands pay for attention, consumers click th...
View articleMost retailers say they are customer-centric. Very few of them can tell you exactly what that costs. At REI, the price is quantifiable. It means holdi...
View articleA Q&A with McCall Milligan, Head of Data Science at Fospha, on building the trust layer that makes measurement actually useful Every marketer has ...
View articleWhen eTail Palm Springs convened in February 2025, the mood was cautious optimism. AI dominated almost every stage and hallway conversation, but the q...
View articleFor two decades, marketing invested in being findable. But as shopping moves inside AI conversations, the question facing senior marketers has changed...
View articleCharlie Clark, Founder of Minty Digital explains why SEO fundamentals still underpin both traditional and AI search visibility, even as zero-click beh...
View articleNRF 2026 Visionary award winner Fran Horowitz shares how humility, customer listening, and team autonomy powered Abercrombie’s turnaround and what com...
View articleAs AI reshapes commerce, REI’s CEO - Mary Beth Laughton, argues that trust and human expertise, not technology, will define the next era of retail. Re...
View articleFanatics and Dick’s Sporting Goods are taking opposite paths, one digital, one physical, but their retail marketing strategy is built on the same idea...
View articleAgentic commerce and GEO are coming fast, but JD Sports argues the real advantage is operational: clean data and order management that keeps the custo...
View articleAt NRF'26, Google introduced UCP for agentic commerce while Walmart unveiled agent-led shopping in Gemini. Discover what Sundar Pichai (Google, CEO) a...
View articleFor much of the past decade, beauty marketing rewarded speed. Faster launches, faster content cycles, faster feedback loops… That model is losin...
View articleCES 2026 is less about “AI everywhere” and more about AI that actually works in real workflows. Here’s what marketers should take from the show so far...
View articleClickZ sat down with Row House and Fitizens founder Debra Strougo to explore the strategies, customer shifts, and partnership models that will define ...
View articleFacebook ads are entering a completely new era. It doesn’t matter whether you’re a small brand or a long-time giant, what’s happening right now is lev...
View articleHoliday campaigns in beauty used to follow a predictable formula: metallic palettes, a few product close-ups, and a safe emotional arc. In 2025, that ...
View articleUntil recently, skincare and makeup operated as two distinct categories. One addressed long term care. The other focused on short term aesthetic chang...
View articleBeauty marketing once depended on high-production content and curated influencer campaigns. Those tactics may still create visibility, but they no lon...
View articleGoogle’s Performance Max is changing the way we think about paid media. It is powerful, automated and highly effective. But if you want to get the ver...
View articleAt the Innovate Seller Summit, a veteran eCommerce entrepreneur offered something the audience didn’t expect – a story of failure. After more th...
View articleAt Savant Manchester 2025, retailers and marketers echoed a single tension: how to grow when every lever has a cost. eCommerce leaders talked about pr...
View articleTechnology for Marketing 2025 carried one clear message: marketers are done with noise, they want results. From simplifying martech to rethinki...
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