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View articleWhat it really takes to drive marketing transformation Zihan Lyu July 04, 2025 Welcome to Unofficially MAD//Fest — the official media-partner newslet...
View articleAt MAD//Fest, marketing leaders from Unilever, Samsung, and Subway shared what it really takes to lead transformation. Hint: it’s not a new strategy d...
View articleJessica Myers took the MAD//Fest stage to show how The Very Group went from good to Very good. Zihan Lyu July 01, 2025 At a time when consumer attent...
View articleAt MADFest London, Rory Sutherland joined Klaviyo’s Robin Marchant to challenge modern marketing logic arguing that brands grow not by being efficient...
View articleAt MADFest London, James Thompson shared how retail brands are pushing for creative scale without sacrificing quality and why true collaboration betwe...
View articleHere’s what’s shaping Day 1 — plus your essential checklist before you hit the floor. Zihan Lyu July 01, 2025 Welcome to Unofficially MAD//Fest — the...
View articleFrom TUMI’s $600 backpack outperforming Amazon Basics to Walmart Marketplace’s shift into premium audiences, and BCG’s blueprint for commerce media be...
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View articleWhen ten blue links disappear and GenAI writes the answer, where does your brand go? In this punchy keynote, Avinash Kaushik maps the path forward: AI...
View articleGenerative AI is no longer a tech experiment, it’s a growth lever. In this session, former Kenvue SVP Ajay Dhaul and Writer’s Kushala Silva break down...
View articleWhat Kelsey Ayres’ keynote at CommerceNext reveals about the new link between operations, marketing, and growth Lee Arthur June 30, 2025 In today’s ...
View articleHere’s your 24-hour guide to making it count in London Zihan Lyu June 30, 2025 Welcome to Unofficially MAD//Fest — the official media-partner newslet...
View articleHere’s what mattered and what marketers will carry forward. Zihan Lyu June 29, 2025 Hi there! What a week in New York! CommerceNext Growth Show 2...
View articleHere’s what mattered and what retailers will carry forward. Zihan Lyu June 29, 2025 Hi there, eTail London 2025 closed its doors, and two days of ...
View articleWhat we saw on Day 3 at CN2025 Zihan Lyu June 27, 2025 Hi there! In this edition:→ How Away built a brand with staying… Read More...
View articleQ&A with Tati Lindenberg, Global VP of Marketing at Dirt is Good (Unilever). Read More...
View articleLG’s Girish Joshi explains how AI is reshaping consumer trust, the value of digital channels, and why brands must adapt to a world where shoppers have...
View articleAI and new channels are breaking old attribution models. Fospha’s CPO explains how unified measurement helps brands thrive even when journeys can’t be...
View articleFoot Locker’s Kim Waldmann unveils how culture, women’s growth, and data-driven teams are shaping the next era of sneaker retail on the street and onl...
View articleWayfair’s CTO shares how AI-powered discovery, smarter service, and a culture of innovation are redefining customer experience and what’s next for ROI...
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